When the World Cup ends later this year, the UK is expected to have spent an estimated £2.5bn on bets related to the tournament[1]. It is no secret that Britain loves a bet. With one of the highest rates of gambling globally, Sky Bet’s slogan “It matters more when there’s money on it” seems to ring true[2].
Awareness initiatives such as Safer Gambling Week, happening from 17-23 October, are therefore vital in stimulating conversations around how gambling can and should be done safely. Also working with operators themselves, as Better Change does, is another way of ensuring change is achieved.
Individuals and operators need to work together.
