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Online casinos have evolved since the early days of clunky interfaces and limited game libraries. These days, developers know that engaging a player goes beyond loading screens and payout percentages. What makes a player stick around is a mix of sharp visuals, calculated probabilities, and thoughtful user experience design. Together, these elements form the foundation of successful casino platforms and help them compete for attention in a crowded market.

Lyudmyla Kyrychenko chats EAG Expo Chairman Nick Harding

Earlier this year we saw the debut of the London Casino & Gaming Show. A smaller-scale successor to ICE London, the LCGS also served as an intimate, low-key counterpoint to ICE Barcelona. Since it is never off-season in London, the cosmopolitan capital served as a colorful, casino-laden backdrop to the inaugural LCGS.

Following a successful ICE Barcelona, what could Clarion Gaming do for an encore? It is converging on London, to convene the iGB L!VE expo, the premier show for the iGaming industry. As Naomi Barton, portfolio director for Clarion, says below, the affiliate market is “growing at an exponential rate” and what cosmopolitan city could handle that better than London? Ms. Barton spoke with Casino Life Publisher Peter White about what to expect when iGB descends upon the ExCeL venue. Their conversation has been edited for clarity.

Casino Life interviews Ms. Josephine Lee, COO, Greater China, of RX (Reed Exhibitions) about Global Gaming Expo Asia 2024. By Peter White

The world’s largest casino will play host to one of the premier casino-industry trade show May 7 through 9. It’s a 15-year cooperative venture between the American Gaming Association, Reed Exhibitions and the gaming powers of the Far East.

Some guidelines on behavior. By Al O’Grady

TenexCasino, a leading player in the crypto gaming space, is proud to announce its new partnership with professional boxer Sam Cox, who joins the brand as its official ambassador.

Gambling is certainly part and parcel of British entertainment and culture, with millions of pounds gambled each and every year.  The thrill of the roulette wheel, the adrenaline of the last-minute winner for that football multiple to land and that last spin win that gets us out of trouble are all available to the UK gambling public.

Image Source: AI

It can be easy to get bogged down when you're new to gambling on the internet. With hundreds of platforms out there, how do you choose? Each one promises the best experience. But when it's your money at stake, you want to be a bit picky.

Online casinos have come a long way since their introduction in the early 1990s. These platforms have been evolving ever since, and they continuously come up with new and innovative ideas to grab players’ attention. What’s the best way to do that? Flushing each player’s feed with personalized content, which is casino games in this context. We’re already familiar with the concept because social media algorithms already use this principle to show the posts we can relate to, and it’s been statistically successful.