Peter White chats to Glenda Nelson Chairperson of Enterprise Rancheria Tribe and Mark Birtha President of Hard Rock Hotel & Casino Sacramento at Fire Mountain
It’s not often that one Native American tribe looks to another to manage its gaming operations. But when the Enterprise Rancheria Tribe wanted to build a new casino, they turned to Hard Rock International, a Seminole-owned company with arguably the most potent brand equity in the casino business. Now Hard Rock Sacramento at Fire Mountain is ready to open. Tribal Chairwoman Glenda Nelson and Casino President Mark Birtha give us a virtual tour of the Tribal Showpiece.