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Defining Social Media Marketing by Rick Campbell

The internet has transformed the rules of the overall marketing world.  A marketer has to transform marketing strategies to make the most from the web-enabled ideas and technologies and this includes social media and social networking.

The trouble with any discussion about social media and social networking is the vague definition of either term.  In discussions with some marketing executives, I have found that some marketing executives do not see a difference between the two terms.  If you search the terms social media and social networking, thousands of definitions come up and all the definitions between both social media and social networking intertwine and overlap.

Chris Moore Author of Hidden Casino & Dark Casino

Interview with Chris Moore - Author of Hidden Casino & Dark Casino

You have been writing recollection articles for Casino Life for a few years now. Is there a connection between your recollections and your thrillers?

My recollection articles have been factual. My thrillers are purely fictional. A famous author advised me some years ago that the thrillers I wanted to write should never be anecdotal.  He said it would limit my imagination, he was right.

How long did it take to write your first novel?

The Linq Las Vegas!

In 2005, when then-Harrah’s Entertainment purchased the venerable Imperial Palace hotel-casino, it was thought to be only a matter of time before the building was imploded to make way for a reinvention of its side of the Strip. However, time passed and nothing was done. Then, a 2008 leveraged buyout of Harrah’s (now Caesars Entertainment) made a completion teardown-and-rebuild of the site financially unfeasible.

Business Blunders - by: Victor H Royer

It’s no secret that casino operators are hurting. Caesars is drowning under some $30 billion in debt, and they are now turning their major operating unit into a REIT. Casinos as a real estate firm? Well, I guess it makes sense, from a bankruptcy point, I suppose. Casinos in Atlantic City, New Jersey, are closing, including the $2 billion-plus Revel. The State Governor, Chris Christie, wants to move some casinos up north, to the beach. Well, good luck, is all I can say to this idea. And then there are the recent reductions, such as Foxwoods in Connecticut. Newly appointed CEO, Felix Rappaport, had this to say about the problems at Foxwoods:

“We think we have too much gaming.”

50 Years of Excellence

Glyn Thomas talks to Svetlana Buckova, Director of Operations at Dragonara Casino in Malta.

Svetlana, can you provide some background to the casino? How large and what facilities does it have?

Bally Tech Table Games Find Home in Europe

Gabe Baron is general manager and senior director of Electronics Table Systems for Bally Technologies. Mike Trask is its senior manager of corporate communications. Both are familiar with the company’s latest table and utility products for the European market. They spoke about these products to Jack Bulavsky, Casino Life special assignment correspondent.

How did Bally Technologies get into the table games market?

Terra incognita

Reports of the death of online gambling in the United States have greatly exaggerated.

Multinational popularity

For those not familiar with Casino Cosmopol, could we begin with a brief history of the operation?

Casino Cosmopol is a subsidiary of the state-owned gaming company AB Svenska Spel. The company was founded in 1999 and was commissioned by the Swedish government to open four international casinos in Sweden. Casino Cosmopol’s head office is located at Svenska Spel’s premises just outside Stockholm.

The opening of international casinos brought a whole new job sector to Sweden. Today, Casino Cosmopol has around 1,500 employees spread across four casinos. The average age of our staff is 30 and 35% of them come from abroad, with 86 different countries represented. In 2013, we welcomed guests from 100 different countries. Our casinos are real international melting pots.

Not all online casinos are the same

Not all online casinos are the same but you could be forgiven for thinking that they are. So if you’re having a tough time differentiating, imagine what it’s like for the poor first-time punter out there these days.

Creative Commons by  Images_of_Money 


Earlier in the year we published a feature on this operation that involved the architects designs although they were impressive we wanted to return post opening, so our readers can see for themselves this impressive new destination resort casino.

How was the opening night?

We had our soft opening on the 12th September, a very tight deadline given the complexity of the project. Our official inauguration we separated into two events, one for local and international dignitaries and our partners on the 24th October and another one on the 25th for our customers.

Both events went down extremely well, included cocktails, a sea food extravaganza, celebrities and the most amazing firework shows.

It must be a very satisfying feeling for you and your colleagues the following day of the official opening.