The internet has transformed the rules of the overall marketing world. A marketer has to transform marketing strategies to make the most from the web-enabled ideas and technologies and this includes social media and social networking.
The trouble with any discussion about social media and social networking is the vague definition of either term. In discussions with some marketing executives, I have found that some marketing executives do not see a difference between the two terms. If you search the terms social media and social networking, thousands of definitions come up and all the definitions between both social media and social networking intertwine and overlap.