Those “M’s” and all things social…They just happen to be my students. Bob Ambrose
I am excited that the gaming industry is studying the next generation of customers. Quite frankly I am bored with my baby boomer counterparts.
Those “M’s” are 80 million strong; according to the US Chamber of Commerce. This is the first generation that has grown up from diaper to “cap and gown” centered in a planet sized evolution of technology.
They are also my students. Not all 80 million! But I do have a microcosm of multi-cultural 18-30 year olds that don’t like being generalized. I get it! As a child of the 1960’s in the US I felt the same way with the entire “flower-power” hippie-generation tag I had to bear.