Featured Editorials

The traditional casino floor is being challenged by the next generation of customers. Robert Ambrose

I think it’s generally agreed that the new casino floor culture should not alienate those that enjoy the traditional experience. There is a need to cross market and blend generational differences into a seamless connectivity of traditional and non-traditional experiences.

Property floor layouts are being tested in a range of experimental configurations to keep the traditional seasoned casino customers; -while at the same time, introducing the next generation of customers to a new experience.

Today’s customers are extremely savvy and have become increasingly more discerning about where they spend their time and cash making it essential for a successful hospitality/gaming operation to deploy equally sophisticated and differentiated offerings.

Over the last decade or more, online casinos have received facelift after facelift resulting in an industry that looks today nothing like it did when online gaming sites first came into existence. In addition to new games and platforms upon which you can play those games, there has been a fundamental shift in the way in which players deposit funds, place bets, and ultimately withdraw their winnings.

The UK referendum that will decide whether we stay in the European Union is coming June 23^rd, and it appears one industry that wants us to stay is the gaming industry. In the world of free casino games, it appears staying in Europe is the key to their success.

There are many people that think we’d be better off without Europe, that the assumed control that they have over our laws has to stop. These people want Britain to be “great again”, and say that although times may be hard when we first leave, we’ll end up more of a success than ever.

The number of casino affiliates in Europe is staggering, and they are instrumental in driving traffic to the various casino and gambling sites. A successful affiliate can make a ton of money from online gambling, without having to go through the trouble of starting their own online casino or poker site. But a trend is emerging, where the number of actors is decreasing – and this is a good thing for casino affiliates.