This is a true story. It is still happening, right now, at a major Las Vegas casino resort. I decided to write about it because what is happening there is symptomatic of the gaming industry as a whole. I’ll explain shortly. But first, here’s the premise for this article, and the reason why it was written:
Up until very recently, gaming revenues were falling. Only in the past couple of months have we seen a rise in casino win, on the Las Vegas Strip, and in general. This is a fact, well documented by respected research. This fact has also been reported in gaming industry magazines and publications, and in mainstream press. But the market is still volatile, and has not settled into an observable pattern that can speak of some predictability in revenue maintenance, or reasonably-accurate growth forecasts.