Ride the Wave: How AI and New Casino Technology Are Transforming the Gaming Floor

Editors Note
Kevin Lentz, Editor- In-Chief

Editors Note
Kevin Lentz, Editor- In-Chief

Market growth continues as pressure mounts for online casino reform. By Eugene Gerden
Despite remaining one of only two EU countries to prohibit online casino gaming, France's gambling market continues to post solid growth, fuelled by online lotteries, sports betting and renewed investment in the land-based casino sector.

As sportsbooks fight for a share of the growing regulated markets, sportsbook technology is becoming increasingly critical. In 2026, a provider should be more than just an odds provider and a bet-settler. Operators must have technology that can enable fast launch, localized products, customer retention, compliance and continuous development.

Why Continuous Monitoring, Rapid Adjustment, and Real-Time Decision Making Are Becoming Essential for Land-Based Casino Success By Shaun McCamley

Casino Life previews the London Gaming Show 2027 with Chair Nick Harding.

The gaming world moves fast. Over the past few years, the casino industry has experienced a major shift in how players interact with digital platforms. While traditional payment methods like credit cards and bank transfers dominated the market for decades, player expectations have fundamentally changed. Today, efficiency, transparency, and personal security drive user decisions.


By Raymond Chan

There was a time when success in the casino industry was measured by who had the biggest gaming floor, the latest slot machines or the most recognizable brand. Today, the landscape looks very different.