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For years, online casino play was almost entirely defined by RNG, Random Number Generators deciding the outcome of every spin, card, or roll. It was convenient, quick, and easy to understand. Yet after some time, many players felt that the excitement was starting to fade. Watching numbers and symbols appear on a screen is fine for a while, but it eventually feels mechanical.

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In 2024, the estimated value of the social casino market hit USD 8.51 billion, and it’s expected to grow even further in 2025 and beyond. Considering its free-to-play model, these are remarkable numbers.

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The dream of instant wealth has long divided players into two camps: those who buy a ticket for the faint chance of overnight fortune, and those who sit down at casino tables seeking steady returns from familiar games. Americans continue to prove which side dominates. In 2024, they spent $113.3 billion on lottery tickets, nearly twice the $49.8 billion casinos kept from slots and tables.

The move to create a better iGaming industry has affected affiliate websites. Many review hubs are using hard data to learn more about what player preferences are like. Clients want to learn more about how the new iGaming market works; and there is no man better to help steer them in the right direction than Sebastian Jarosch.

Winning the player, not just the hand. By Mark McGuinness