The international community of industry-leading affiliates, experts and tech vendors are poised to converge in record numbers for the largest-ever edition of iGB Affiliate when the premier global iGaming affiliate event opens at Fira Gran Via Barcelona, 20–21 January 2026.
Building on its status as the industry’s only dedicated iGaming affiliate showcase, iGB Affiliate 2026 will span 17,815 sqm— a 19% increase on 2025 and nearly double the footprint of the 2022 event (9,153 sqm). The expansion, taking the show into Halls 8 and 8.1 at Fira Gran Via Barcelona, reflects unprecedented demand from new exhibitors drawn by the event’s unrivalled business opportunities and established partners scaling up their presence at what is now regarded as the industry’s single most important growth platform.
The 2026 edition will feature its own exclusive registration area at the north entrance of Fira Gran Via, conveniently located adjacent to a taxi rank and within walking distance of two metro stations, ensuring fast and seamless connections to Barcelona-El Prat Airport, city hotels, as well as the cultural and hospitality heart of historicBarcelona.
Naomi Barton, Portfolio Director, iGB Events, commented: “The momentum behind iGB Affiliate has been extraordinary. Our relocation to Barcelona has supercharged the event, cementing its status as the meeting point where the global affiliate community comes together to collaborate, innovate, and grow.
“In less than a year the sustained demand has been such that we have already outgrown our original space, prompting the move into two new halls with a dedicated entrance, providing enhanced branding opportunities, and delivering an elevated show experience for our international community which in 2025 travelled to the show from 108 nations. The opportunity to scale in step with our customers and the market was a key driver for choosing Fira Gran Via Barcelona as our long-term home.”
She continued: “Everything that we do is in partnership with the iGB Affiliate community and we are working closely with our Advisory Board to shape an event that delivers not only first-class commercial opportunities that meet the highest standards of professionalism but also high-value networking and social experiences. We will be shortly announcing some exciting developments across a range of new features, new activations and new show experiences all designed to help our stakeholders make invaluable business connections and achieve their commercial objectives.”
The growth trajectory reflects iGB Affiliate’s role as one of the most influential B2B gatherings in the affiliate ecosystem. iGB Affiliate 2025 welcomed 9,082 unique attendees—a 24% year-on-year increase— marking the fifth consecutive year of significant growth and cementing its status as one of the most international and dynamic live events on the iGaming calendar.
Affiliates looking to unlock their exclusive benefits and claim their edge can register for complimentary entry at: https://igb-affiliate.reg.buzz/?utm_campaign=bigba26-partners&utm_medium=display&utm_source=pr
