Online casinos are using an understanding of their audience to drive the industry forward by attracting younger players
Understanding customers is essential to an operator’s growth in any industry. For online casinos, this understanding has enabled providers to appreciate the value of attracting younger players.
These players will take the industry forward as they play in future decades, so their engagement is vital. Increases in this engagement are already apparent. For example, in 2020, most online casino players in the US were aged 45-54. Now, research suggests that as many as 44% of US online casino players are aged 18-24.