Magazine

Comment from Stephen Upstone, CEO of LoopMe Media and UK Chair of the Mobile Advertising Association on Amazon’s acquisition of Twitch:

With mobile gaming becoming and $100bn market by 2017 this is big business that is going through a rapid transformation creating the ability for large companies like Amazon to profit. Other similar moves from Facebook to purchase Oculus, the purchase this month of Chinese Games company Funplus for $960m and the recent Supercell acquisition by Softbank for $3bn continue to show that mobile gaming is hot and defining mobile advertising.'

 

Comment from Stephen Upstone, CEO of LoopMe Media and UK Chair of the Mobile Advertising Association on Amazon’s acquisition of Twitch:

With mobile gaming becoming and $100bn market by 2017 this is big business that is going through a rapid transformation creating the ability for large companies like Amazon to profit. Other similar moves from Facebook to purchase Oculus, the purchase this month of Chinese Games company Funplus for $960m and the recent Supercell acquisition by Softbank for $3bn continue to show that mobile gaming is hot and defining mobile advertising.'