The global betting company 1xBet has once again reaffirmed its status as one of the most creative brands in the iGaming industry, securing the coveted Marketing Campaign of the Year accolade at the prestigious SBC Awards Europe 2025.
On September 18, 1xBet’s Strategic Advisor, Simon Westbury, accepted the trophy at a ceremonial event held at MEO Arena in Lisbon, a part of the international SBC Summit forum.
The company is delighted by the professional community’s recognition of its innovative approach. Experts highly praised the brand’s collaboration with FIBA, which covers major basketball tournaments and demonstrates the high degree of trust in the brand. The SBC Awards Europe distinction affirms that 1xBet’s marketing strategies are not only creating new opportunities for the industry but also resonating with fans and fostering the global advancement of sport.
“It is a tremendous honor to be recognized by our peers in the gaming sector. To be named for the Marketing Campaign of the Year at the SBC Awards 2025 is a true milestone for our team.
We believe that strategic brand alliances are a powerful force between a brand and its audience. Our collaboration with FIBA is a clear example of this philosophy in action. It’s more than just a sponsorship; it’s intrinsic to our philosophy to build trust with fans and, most importantly, contribute to the global development of sport.
We thank the judges for recognizing this new approach and for understanding how our work not only resonates with fans but actively helps grow the game of basketball around the world,” said Simon Westbury.
The SBC Awards Europe 2025 trophy joins a series of recent and impressive honors for 1xBet. Earlier, the company was named Best Sportsbook Operator at SiGMA Americas, won Mobile Sports Product of the Year at the International Gaming Awards, and received the Best on Mobile prize at SiGMA Africa Awards. It was also crowned Best Crypto Operator at SiGMA Eurasia Awards.
The company has also achieved significant success in affiliate marketing, as evidenced by the awards received by its affiliate program, 1xPartners. In 2024, it was named the best in two prestigious categories: the International Gaming Awards and the SiGMA Asia Awards. Today, 1xPartners connects over 500,000 entrepreneurs across 150 countries and has been a robust business ecosystem for more than nine years, offering affiliates lifetime payouts for referred players.
About 1xBet
1xBet is a globally recognized company with 18 years of experience in the betting and gambling industry. Customers of the brand place bets on thousands of sporting events and play popular games from top online casino providers. Its website and app are available in 73 languages. 1xBet’s official partners include FC Barcelona, Paris Saint-Germain, Italy’s Serie A, FIBA, Volleyball World, CAF, and other world-famous sports brands and organizations. The company has repeatedly won prestigious industry awards, and its platform attracts over 3 million players worldwide each month.
About SBC Awards
SBC Awards is a prestigious event honoring the top operators, affiliates, suppliers, payment systems, and game developers in the iGaming sector. The annual ceremony brings together industry leaders to celebrate the companies that are setting new market standards.
