For the past 12 years, the international SBC Awards Europe has highlighted contributions of operators, affiliates, and platform providers from all sectors to the iGaming industry growth.
This year, the global betting company 1xBet received nominations in three categories at once:
- Marketing Campaign of the Year
- Operator of the Year
- Sportsbook Operator of the Year
“We’re glad to be among the nominees for such prestigious honours. This shows our strategy is working. Over the past year, we’ve launched key initiatives to support sports, promote responsible gaming, and back social projects. We’ll keep improving our product and introducing innovations,” said a 1xBet representative.
At the same time, 1xPartners, the affiliate program of the global betting company 1xBet, was nominated for Best Affiliate Program at Affiliate Leaders Awards 2025. This confirms the brand’s status as an iGaming industry leader.
“Our team is actively working on improving program conditions, organising exclusive partner events, and launching unique marketing campaigns. Industry experts’ recognition proves we’re on the right track,” said a 1xPartners representative.
The award ceremonies will take place at MEO Arena on September 17 and 18, 2025. The events will be held as part of the SBC Summit in Lisbon.
About 1xPartners
1xPartners is an affiliate program that helps media partners earn good money by promoting iGaming. Launched in 2016, it has become a market leader in affiliate marketing, proven by the IGA and SBC Awards. Clients trust 1xPartners because of easy registration, best conditions, fast support, effective analytics tools, quality promo materials, and weekly automatic payments.
About 1xBet
1xBet is a world-famous company with 18 years of experience in the betting and gambling industry. Its clients bet on thousands of sports events and play popular games from top providers in the online casino. The company’s website and app are available in 70 languages. Official 1xBet partners include FC Barcelona, LOSC Lille, Italian Serie A, FIBA, Volleyball World, ESL, and other well-known sports brands and organisations. The company has been nominated for and won many prestigious industry awards, with more than 3 million players worldwide visiting its platform every month.
About SBC Awards
SBC Awards is a prestigious prize recognising top operators, partners, providers, payment systems, and game developers in iGaming. The ceremony will take place on September 18 at MEO Arena in Lisbon.
About Affiliate Leaders Awards 2025
The Affiliate Leaders Awards 2025 highlight top affiliate programs' contribution to the iGaming industry's growth. This year, the ceremony will occur during the SBC forum in Lisbon, bringing together 600 leading industry professionals. Winners will be awarded on September 17 at MEO Arena.
