G2E Asia 2025

Casino Life interviews Ms. Josephine Lee, COO, Greater China, of RX (Reed Exhibitions) about Global Gaming Expo Asia 2024. By Peter White

The world’s largest casino will play host to one of the premier casino-industry trade show May 7 through 9. It’s a 15-year cooperative venture between the American Gaming Association, Reed Exhibitions and the gaming powers of the Far East.

Casino Life Publisher Peter White spoke with Reed’s COO for greater China, Josephine Lee, in advance of the expo. Their conversation has been lightly edited for clarity.

How was G2E 2024 and what were among the high points of the show?

G2E Asia 2024 celebrated its 15th anniversary, welcoming 6,319 industry professionals from across 76 countries and regions. Highlights included the anniversary reception, the relaunch of the Technology Zone & Tech Talk stage, and keynote addresses by Bill Miller, CEO of the American Gaming Association, and by Alejandro H. Tengco, chairman of Pagcor.

What’s new for G2E Asia 2025 from an exhibitor standpoint?

The G2E Asia & Asian IR Expo 2025 exhibition is expanding by 50 percent, showcasing more than 150 exhibiting companies across more than 30,000 square meters. Exhibitors will span the full spectrum of the travel and entertainment industry, with several unveiling their latest innovations in Asia at the event for the first time. For the list of new launches, visithttps:// www.g2easia.com/en-gb/exhibit/asia-firstlaunch.html.

Were there any added new features or attractions for visitors this year?

To enhance the experience for attendees, the newly introduced Gaming Innovation Forum will feature three days of expert-led sessions, focused on the industry’s most relevant topics.

Yours is the longest running and most established gaming industry exhibition in Asia. However, recent years have seen ever-increasing number of exhibitions, conferences and awards in the region. What has been the organization’s approach to competition?

G2E Asia remains dedicated to being a key platform that connects the gaming industry and creates business opportunities for all stakeholders. Each year we gather feedback from attendees, ensuring the event stays relevant and matches the ever-changing industry landscape, including by showcasing the latest innovations, offering insightful discussions, and providing opportunities. This year, we’re introducing new exhibiting brands, expanding segments, launching the Gaming Innovation Forum, and welcoming new speakers, all to bring fresh perspectives and foster meaningful connections.

What are the key factors about G2E Asia from a manufacturer/supplier standpoint that make it a must-exhibit gaming industry event in the region?

As Asia’s leading industry platform, G2E Asia provides manufacturers and suppliers with unmatched visibility to a highly targeted audience of industry leaders and decision-makers. This event offers them the opportunity to showcase their products and innovations to a diverse group of professionals across the gaming, entertainment, and integrated resort sectors. With its focus on emerging trends and cutting-edge solutions, G2E Asia fosters valuable business connections and creates new opportunities for growth.

Are there any geographical markets that you will be targeting to augment attendance at this year’s G2E Asia?

Alongside key industry leaders from across Asia, we have extended invitations to decision-makers from major upcoming projects, as well as key stakeholders from the rapidly expanding UAE market, which continues to gain global attention.

What have been amongst the main trends and developments you have noticed in the industry in recent years from both a visitor and exhibitor standpoint to G2E Asia?

In recent years, several key trends and developments have shaped the gaming and integrated resort industry. These include growing interest in technology driven solutions, increased diversity in gaming content, and the rising focus of regulations and security around the world. To address these trends, the G2E Asia features a dedicated Technology Zone, a three-day Tech Talk with expert-led sessions on emerging technologies and cybersecurity, and a diverse showcase of gaming products and content to meet evolving industry demands.

What would you say those holding the purse strings at casinos as to why G2E Asia is worth the investment of sending delegates?

G2E Asia is the region’s premier platform for casino executives to stay ahead in the evolving gaming and integrated-resort industry. The event offers direct access to top suppliers, cutting-edge innovations, and expert-led discussions on market trends and regulatory developments. With high-level networking and business opportunities across Asia, it’s a strategic investment for any casino looking to enhance operations and drive growth.

What are some of the enduring qualities of G2E Asia that have kept it so popular over the years?

One of the key factors that has contributed to the enduring popularity of G2E Asia is its understanding of the industry’s evolving needs. We consistently provide a platform that combines innovation with practicality, offering the latest products and solutions, tailored specifically to the Asian gaming and entertainment markets. We also foster strong relationships with both global and local industry players, allowing the event to consistently feature top-tier content and expert-led discussions that address the most pressing issues.

Are you in a position to provide details on the key speakers at this year’s conference, along with some of the leading topics of discussion?

The G2E Asia 2025 conference will span three days of insightful discussions, exploring key themes such as the Asian Gaming Market Forum, Technology & Innovation for the Gaming Floor, Responsible Gaming and the annual IAGA Best Practices Institute.

Speakers include Praveen Choudhary, managing director of Morgan Stanley Asia; Ed Bowers, president of global development of MGM Resorts International; Brian Wyman, partner of The Innovation Group; Guojing Su, president and professor of Asian Responsible Gaming Alliance; Wilson Wong, vice president of cyber security, Asia, of Sands China; and Sheechean Ho, partner at Ernst & Young.

For those who have considered either exhibiting at or visiting G2E Asia, what advice do you have as to why they should?

G2E Asia remains the premier platform for industry connections and innovation. This year’s show includes a 50 percent increase in event space, the introduction of new exhibitors from emerging sectors and numerous exclusive product launches making their Asian debut. The newly added Gaming Innovation Forum will also provide expert-led discussions on key industry trends. We are expecting 10,000 visitors from 80 countries and regions. G2E Asia 2025 continues
to be the must-attend platform for discovering innovations, forging connections and staying ahead in the evolving gaming landscape.