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US Online Gambling Performance Marketing Insights with JustGamblers' Magnus Boberg

The performance marketing industry is an increasingly dynamic space that is growing in importance as the tug-of-war between gambling operators plays out across the United States. Marketers are seeking innovative strategies and tactics where they can drive the intended action from users to increase their revenue. With Google clamping down on spammy tactics and unhelpful content, performance marketers have been forced to evolve to stay relevant and effective.