Global betting company 1xBet has entered into an exclusive partnership agreement with international men’s tennis tournaments under the auspices of the ATP Challenger Tour.
The agreement covers 36 tournaments across Europe, Asia, North and South America, including events in Brazil, Chile, Ecuador, Peru, USA, Italy and France.
As part of the partnership, 1xBet will receive the right to use the ATP Challenger Tour championships’ logo in its marketing campaigns, while the bookmaker’s branding will appear as a sticker on tournament courts. This collaboration grants 1xBet the status of Official Betting Partner of each tennis tournament, further strengthening the company’s position as a global leader in sports sponsorship.
“Obtaining the status of an official partner of 36 ATP Challenger Tour tennis tournaments is another milestone in 1xBet history. This agreement is a strategically important step that opens up new opportunities to showcase our brand on a global stage,” said the 1xBet representative.
“We are proud to partner with 1xBet, whose reputation and contribution to the sport perfectly align with our mission to organize tennis tournaments of the highest level,” said a representative of the ATP Challenger Tour.
About 1xBet
1xBet is a world-renowned company with 18 years of experience in the betting and gambling industry. The brand’s customers bet on thousands of sporting events and play popular games from the best providers in online casinos, while the company’s website and app are available in 70 languages. The list of 1xBet official partners includes FC Barcelona, Paris Saint-Germain, Italian Serie A, FIBA, Volleyball World, CAF, Billie Jean King Cup and other world-famous sports brands and organizations. The company has been repeatedly nominated and has won prestigious professional awards, and its platform is visited by more than 3 million players from around the world every month.
The ATP Challenger Tour was established in 1976 and is considered the second-tier tournament series under the ATP, following the ATP Tour. Players who perform successfully at the ATP Challenger Tour earn enough ranking points to qualify for the main draw or the qualifying rounds of ATP Tour events. Typically, the Challenger Tour features aspiring tennis players or former ATP Tour players aiming to return to the top tier.
