Codere, new sponsor of Club Atlético Lanús

Submitted by admin on Thu, 26/01/2023 - 16:30

Buenos Aires, January 26, 2023.- Codere, a leading multinational company in the gaming and sports betting sector in Europe and Latin America, and Club Atlético Lanús, from Buenos Aires (Argentina), have announced today their new agreement sponsorship, which will be reflected in the fact that the Codere-Bingo Lanús brand will wear from this month of February on the number of the official team jersey.

Thus begins a new chapter of joint work between both institutions, after the link already maintained between 1999 and 2016, when Codere was, for the first time, official sponsor of Club Atlético Lanús.
With this alliance, which will initially be valid until the end of 2023, a collaboration is consolidated that, through the values shared by both entities, will bring a differential experience to its public, through different commercial activations of a local nature.

For Bernardo Chena, regional manager of Codere Latam (exc. Mexico), "We are very happy to have resumed this historic link. From Codere, we are convinced that this alliance will be fruitful for both institutions, and that we have made a winning bet by joining our paths”.

For his part, Luis María Chebel, president of Club Atlético Lanús, explained that "It is a great joy to have Codere again as a sponsor of Lanús and we are confident that it will be the beginning of a new successful stage for both institutions."

The new jersey will be officially presented next Sunday, January 29, on the occasion of the first matchday of the First Division between Club Atlético Lanús and Club Atlético Colón at the Brigadier General Estanislao López Stadium, in the City of Santa Fe.

Important deployment in Latin America

Grupo Codere began its activity in Argentina in the early 1990s and is currently the largest bingo operator in the Province of Buenos Aires, with thirteen halls in which, in addition to traditional bingo, it operates close to 6,800 slot machines, as well as sports betting. and online casino games, in the City of Buenos Aires.

Bingo Lanús, which opened in 1991, is one of the most emblematic game rooms in Argentina and is located in the metropolitan area of Buenos Aires. In addition to bingo stands and machines, its offer includes 635 slots.

Through this sponsorship with the local club, the company wants to take another step towards its clients and followers in the area, offering them unique experiences that allow them to enjoy the best product, entertainment and sport.