"Our traditional strength is in the UK and Irish markets, but more recently we have been gaining traction internationally – a development which is due in no small part to our attendance at ICE. There is an established appetite for our content internationally, and we have a brand that seems to resonate everywhere.
Huang projects that although this new strategic direction may result in continued cooling through early 2016, the future remains positive for Macau. An uptake in available rooms by around 40 percent, along with an increasing amount of casino floor space dedicated to popular mass market games, leads Bloomberg to project strong growth to return before the end of 2018.
Since its launch in 2005, casino life magazine has grown to become the leading business-to-business publication that focuses on Casino Operations and, Manufacturers and Suppliers of Gaming Equipment and Services.