Zitro has earned its reputation as one of the industry’s most dynamic innovators and this year’s Global Gaming Expo promises to be its boldest statement yet. Under the leadership of CEO Derik Mooberry, the company has transformed itself from a global leader in video bingo into a formidable slot-machine supplier, redefining its place on casino floors across America.
With its footprint at G2E 2025 more than doubled from last year, a showcase of groundbreaking content, plus a highly anticipated new unveiling, Zitro is signaling its ambitions on a global scale. In this Casino Life interview, Mooberry shares insights into Zitro’s rapid U.S. growth, the momentum behind its award-winning CONCEPT cabinet and the collaborative strategy driving the company’s next chapter.
Derik, Zitro is always one of the most talked-about exhibitors at G2E. What can visitors look forward to from Zitro at this year’s show? Are there any surprises at which you can hint?
Visitors to our booth are in for an exciting experience. First, the size alone will make a statement — we’ve more than doubled our space from 2024, and it remains in a premier location on the show floor. Beyond that, we will showcase a wave of new content, including a new surprise that will be unveiled at G2E. We’re incredibly excited to reveal it and we can’t wait for attendees to experience it first-hand.
Image: Derik Mooberry CEO Zitro
As CEO of Zitro USA, what excites you most about Zitro’s journey right now? Is there something at this year’s G2E that feels like a milestone for you personally?
What excites me most is Zitro’s continued momentum in the U.S. market. Our goal has always been to be a meaningful, trusted supplier in the U.S. and the last four years have demonstrated remarkable growth. In fact, in the first eight months of 2025, we contracted more machines than we did in all of 2024. This pace of growth underscores the market’s response to our products and the partnerships we continue to build with operators.
You’ve overseen Zitro’s transformation from a leading video-bingo company into a major slot contender. How is that strategy evolving as we head into G2E 2025?
I would describe this phase of Zitro’s growth as a transition to a global gaming supplier. While we remain one of the world’s best suppliers of bingo content, our entry into the Class III market in 2017 marked a strategic shift. Since then, we’ve steadily strengthened our position in the U.S. and I’ve been privileged to play a role in accelerating that growth. This evolution reflects our overall goal: to provide operators and players worldwide with a broad, diverse, and innovative product range.
Last year Zitro showcased some breakthrough cabinet designs and new multigames. How have operators and players responded, and how does this feedback shape what you’re bringing to G2E 2025?
The launch of our CONCEPT cabinet at G2E 2024 was a big breakthrough for Zitro Games. It’s the biggest and boldest cabinet we’ve ever created in the company’s history. The response from casino operators has been overwhelmingly positive, particularly regarding player engagement and acceptance. That feedback has been invaluable. It drives us to continue innovating and expanding our offerings even further, ensuring that everything we bring to G2E 2025 delivers engaging experiences and proven performance.
Your CONCEPT series was recently rated number one by Eilers & Krejcik Gaming. How important is that recognition and how does it influence Zitro’s positioning going into G2E?
This recognition is incredibly meaningful. We work tirelessly to establish our brand, and build to trust with casino operators and players. Being rated number one by Eilers & Krejcik validates the effort we’ve put into understanding U.S. player preferences and creating games that resonate. It also reinforces our positioning as a leading innovator in the market, giving us even more confidence as we head into G2E 2025.
The U.S. market is highly competitive. What progress has Zitro made in securing its place on American casino floors and how significant is G2E for building those relationships?
The U.S. market is indeed competitive, with established manufacturers operating in every state and players accustomed to their games. Yet players enjoy diversity, and operators seek products that stand out. We offer a compelling portfolio of content and cabinet designs that operators and players respond to positively. Trade shows like G2E are essential for building relationships, showcasing our innovations and providing operators a first-hand experience of our latest offerings.
Zitro’s success often comes down to strong collaboration with operators. Can you share how you’re working with partners to tailor products to their specific markets?
Operator collaboration shapes how we develop our games and cabinets. We listen closely to our customers about emerging trends and what players respond to on casino floors. Our engineering and design teams then turn those insights into games and cabinets tailored to meet those needs. The success we see today is a direct result of that partnership between our team and our operators.
Beyond G2E, what are Zitro’s priorities for 2026 and beyond? Where do you see the next big opportunities for growth?
Looking ahead to 2026, we’re poised for another exciting year. We’ll launch new hardware, debuting at G2E, and expand our footprint in global markets. Our focus will remain on innovation, delivering games and experiences that engage players, and growing our relationships with casino operators worldwide. The opportunities are immense, and we are committed to leading the way with innovation and quality.
***This interview was originally published in October 2025 edition of Casino Life Magazine Issue 181***
