From September 16 to 18, Lisbon hosted the SBC Summit, one of the key professional forums. This year, the global betting company 1xBet took part in the event as a Premium Sponsor, highlighting both its role in industry growth and the significance of the European region for the brand.
The company 1xBet had its own booth, C130, where guests were treated to gifts, delicious cocktails, and profitable offers as part of the 1xPartners affiliate program. The brand also presented the Game Zone B855, designed in the style of Paris Saint-Germain, where visitors could relax and have fun. The special guest at both locations was legendary footballer Claude Makélélé. His striking appearance drew huge attention — he signed autographs, talked with visitors, and took photos with the brand’s partners.
The 1xBet booth was one of the most vibrant and lively at the event. Guests took part in a prize draw for valuable prizes, including Nintendo Switch 2 gaming consoles, tickets to Paris Saint-Germain games, stylish Jordan Wings Cashmere and Leather Varsity Jackets, and an exclusive Louis Vuitton Horizon 50 suitcase.
“We were proud to extend our partnership with PSG, launch the first Global Player Protection Report for Western Europe, and join the Eurasia Leaders panel to help shape the conversations driving our industry forward. The SBC Summit was a fantastic experience — and we’re already excited for 2026!” — Simon Westbury
“SBC Summit is known as the ‘Greatest Show in Gaming,’ and this year’s event truly lived up to that reputation — from the Legends Match through to the SBC Awards. The summit provided an excellent platform to welcome guests to our stand, strengthen existing relationships, and create the foundations for new business opportunities."
The 1xBet booth thrived with productive networking — the brand’s managers highlighted the advantages of the 1xPartners affiliate program, actively exchanged ideas with attendees, and explored mutual growth opportunities for future collaboration.
An even more dynamic discussion unfolded during the session, EURASIA LEADERS PANEL: Expansion or contraction – which way will the bridge between continents swing?, featuring Simon Westbury as a speaker. Experts shared their views on the prospects for operators in the Caucasus, Central Asia, and the Balkans — regions where innovation is quickly taking hold and new hubs of gaming culture are emerging.
1xBet set the tone at the SBC Summit and is already preparing for the upcoming major events.
