On September 16, as part of the SBC Summit in Lisbon, global betting company 1xBet hosted a spectacular Legends of the Game party — an immersive event that transported leading iGaming professionals and brand partners into a world where gaming became art and reality turned into illusion.
The event was held at the unique venue La Distillerie, which was completely transformed into a surreal Game Creator’s Workshop. Exaggerated designs, living statues, distorted shapes, and psychedelic visuals evoked the spirit of Salvador Dalí’s artistry. Each room turned into an exciting quest, and after completing them, guests received playing cards. Collecting all four aces granted access to the main hall of the evening, where a surprise awaited.
In the Hall of Legends, the audience was greeted by Claude Makélélé, the legendary athlete who made a lasting impact on football history and became the gold standard for the defensive midfield position. He mingled with guests, shared stories, posed for photos, and signed autographs. Also attending the evening was 1xBet’s Strategic Advisor, Simon Westbury.
Another major highlight of the night was a performance by the iconic group Boney M. Hits like Sunny, Daddy Cool, and others turned the hall into one big dance floor, with the energy of the music becoming a vibrant focal point of the event. Guests also enjoyed a spectacular show featuring live performers. This engaging program created a unique atmosphere for productive networking. In a relaxed setting, attendees had the opportunity to speak with company managers, share experiences, and learn more about the benefits of 1xPartners — 1xBet’s flagship affiliate program. Over its 9 years of operation, it has united more than 500,000 entrepreneurs from 150 countries worldwide.
What attracted affiliates the most were 1xPartners’ favorable terms and accessibility for beginners: lifetime commissions of up to 50% from referred players, prompt support from a personal manager, over 250 payment methods, and regularly updated promo materials. Experienced professionals were offered exclusive VIP conditions and various tools to help scale their businesses. The party became a standout event on the first day of the SBC Summit.
1xBet looks forward to future meetings with its partners!
About 1xBet
1xBet is a world-famous company with 18 years of experience in the betting and gambling industry. The brand's customers place bets on thousands of sporting events and play popular games from the best providers in the online casino. At the same time, the company's website and app are available in 70 languages. 1xBet’s official partners include FC Barcelona, Paris Saint-Germain, the Italian Serie A, FIBA, Volleyball World, CAF, and other renowned sports brands and organizations. The company has repeatedly become a nominee and winner of prestigious professional awards, with over 3 million players worldwide visiting its platform each month.
About 1xPartners
1xPartners is an affiliate program that enables media partners to earn a substantial income from iGaming advertising. Launched in 2016, the program has united over 500,000 affiliates worldwide. Clients value 1xPartners for its easy registration process, high conversion rates, prompt customer support with experienced personal managers, high-quality promo materials, referral promo codes, and automated weekly payouts. The 1xPartners program is regarded as one of the best in the industry, as confirmed by prestigious honors from IGA, SiGMA Awards, and SBC Awards.
