LONDON, UK – (July 9, 2025) – Atlantic Digital, the London-based studio known for premium entertainment-branded games, has announced the exclusive United States release of Friends: “The One With the Multi Drop"™, in partnership with BetMGM a leading iGaming and sports betting operator. Friends: “The One With the Multi Drop"™, is currently available in Michigan and New Jersey, with additional markets to follow.
This marks the first official online casino game based on the iconic television series and Atlantic Digital will develop additional Friends slot titles that will be available at BetMGM in the upcoming months.
“Friends is one of the most iconic and beloved television shows of all time. Bringing it to life in an interactive casino format has been both a privilege and a creative challenge,” said Sam Hobcraft, CEO of Atlantic Digital. “Our mission is to merge world-class entertainment IP with innovative gameplay, and Friends: “The One With the Multi Drop"™, is a perfect example of that. We’re thrilled to partner with BetMGM to deliver this exclusive experience to players in the U.S.”
Friends: “The One With the Multi Drop"™, includes images of all the characters – Ross and Monica Geller, Chandler Bing, Joey Tribbiani, Phoebe Buffay, and Rachel Green. It is set within Monica and Rachel’s apartment with an instrumental version of the theme song "I'll Be There for You.” Familiar phrases such as “PIVOT,” “How you doin’?’ and "You’re my lobster” highlight certain wins. Friends: “The One With the Multi Drop"™ is a 6x5 cluster game featuring MULTI DROP multipliers that accumulate during free spins. The medium/high volatility slot game includes random MULTI DROP multipliers up to 200x, free spins, and max wins up to 5,000x.
Oliver Bartlett, VP of Gaming at BetMGM, said, “BetMGM is proud to be the first to bring Friends to iGaming and offer players a new way to engage with the familiar sights and sounds of the show. Atlantic Digital recognizes the nostalgia and captivating moments of the best television and movie IP and truly brings them to life for iGaming.”
Atlantic Digital’s Growing Portfolio of Blockbuster Titles:
Friends: “The One With the Multi Drop"™, is the latest in a growing slate of cinematic and TV-themed slots developed by Atlantic Digital under its partnership with BetMGM. The partnership, announced in 2023, has already produced exclusive U.S. hits such as The Godfather™, Star Trek: The Next Generation™, Ace Ventura™, and Cheers™.
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About Atlantic Digital
Atlantic Digital creates world-class online gaming experiences by combining iconic global entertainment brands with best-in-class game mechanics. Focused on the intersection of storytelling and iGaming, Atlantic Digital delivers IP-driven titles that stand out in a crowded market.
About BetMGM
BetMGM is a market-leading sports betting and gaming entertainment company, pioneering the online gaming industry. Born out of a partnership between MGM Resorts International (NYSE: MGM) and Entain Plc (LSE: ENT), BetMGM has exclusive access to all of MGM’s U.S. land-based and online sports betting, major tournament poker, and online gaming businesses. Utilizing Entain’s U.S.-licensed, state-of-the-art technology, BetMGM offers sports betting and online gaming via market-leading brands including BetMGM, Borgata Casino, Party Casino and Party Poker. Founded in 2018, BetMGM is headquartered in New Jersey. For more information, visit https://www.casino.betmgm.com.
