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Sweden Booming Gambling Scene: A Detailed Look

People widely recognize Sweden's gambling industry as one of the most vibrant in Europe. Over the years, there has been a significant surge in gaming turnover, marking a substantial 300% increase since 2016. Technological advancements, regulatory changes, and expanding gaming opportunities are responsible for this growth.

The percentage of individuals engaging in gambling activities in Sweden has risen to 72% as of 2022, a jump from the 58% recorded back in 2018. With over a hundred gambling operators operating within the country, players have a range of options while maintaining their privacy regarding their gambling habits. Platforms like CUSL offer players the option of operating under licenses from organizations based in Malta or Curaçao.

Insights into Sweden Gambling Landscape

Sweden is renowned for its European gambling industry. According to recent statistics, the total income from gambling will reach SEK 27 billion by the end of 2022.

Starting in January 2019, all forms of gambling in Sweden fall under the Swedish Gambling Authority (SGA) jurisdiction, commonly referred to as Spellagen. The SGA is responsible for protecting players' rights and addressing gambling addiction-related concerns.

In Sweden, Spellagen regulates such types of gambling activities as gambling, betting on state-controlled services (live casinos and ATMs), and lottery and bingo games. Online casinos like Twin Casino Sweden are popular, followed by sports betting (horse racing) and lotteries.

Sweden taxes all forms of gambling at an 18% rate on their gaming revenues. In 2021, this tax contributed SEK 7.4 billion to the state's finances through gambling taxes, corporate taxes, and dividends from Svenska Spel AB.

Impact of State Operated Casinos on Swedish Communities

State-run casinos have had an impact on communities in Sweden. They attract tourists, create job opportunities, and generate tax income for governments. Gambling establishments employ 2,500 individuals, while Swedish licensed gambling firms abroad employ another 10,000.

Studies show that casinos also lead to increased spending on entertainment and leisure activities, which benefits the economy. Gambling plays a role in society, representing about 1% of Swedes' disposable income.

Revenue Generation Across Different Gambling Sectors

The Swedish gambling sector generates revenue across segments. Here's a breakdown of the contributions from sectors:

  • Horse betting. The Swedes have an affinity for horse betting, generating a surplus of SEK 2 billion.
  • Lottery. The state oversees lotteries, bringing SEK 1.6 billion annually for non-profit organizations.
  • Sports betting. It involves wagering on various sports events, significantly boosting gambling revenues.

Despite these positive aspects, state-operated casinos can also have negative effects, such as fostering gambling addiction and leading to social issues like family breakdowns due to financial strains resulting from gambling losses. Governments must address these concerns, and Sweden has successfully implemented measures to safeguard its citizens.

Sweden’s Efforts to Combat Gambling Addiction

Sweden wants to address the issue of gambling addiction by introducing rules to protect its citizens. The government imposes restrictions on gambling advertising and marketing to reduce its effects.

Websites offering gaming are required to show warnings about the risks of gambling and offer details on gaming practices. Furthermore, to prevent minors from using their services, they must have systems for verifying user ages.

Here are some key initiatives implemented by Sweden:

  • Advertising regulations. The advertising of gambling is subject to strict regulations.
  • Warnings. Online casinos must prominently display warnings regarding gambling risks.
  • Age verification. Only adults are permitted to participate in gambling activities.
  • Self-exclusion system. The system allows players to refrain from gambling temporarily.

These actions have had an impact on reducing gambling behaviors. 4% of individuals in Sweden between the ages of 18 and 84 have shared that they participate in gambling activities, with 3% showing signs of being at risk for addiction and 0.5% already struggling with addiction. Notably, men are more inclined to develop gambling addictions than women.

Sweden has also introduced a self-exclusion system that allows players to prevent themselves from engaging in any gambling at casinos. This mechanism supports those who feel they might be getting too involved with gambling by limiting their access to land-based casinos in Sweden for periods ranging from one month to a year or more.


Regulations that prioritize fairness and protect consumer interests have supported the growth of Sweden's gambling industry over time. Other countries could look to Sweden's model when shaping their gambling policies to foster a gaming environment.

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