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London, UK, January 26, 2024 — SUZOHAPP is excited to once again exhibit at ICE 2024 from February 6-8 at the Excel Centre in London.

With a rich 60-year history in the industry, SUZOHAPP is dedicated to delivering cutting-edge solutions that cater to the evolving needs of the gaming and sports betting sectors, taking the player's experience to new levels.

At this years’ event, SUZOHAPP is thrilled to launch SUZOHAPP Marketplace, a new global trade platform for casino operators and OEMs to buy and sell components across the market, all facilitated by the top-tier distribution management team of SUZOHAPP. This show will also launch a new distribution partnership between SUZOHAPP and LED Studio, a manufacturer of award-winning LED technology for digital signage and displays ready to launch in the gaming and sports betting markets with LED walls and LED signage posters.

SUZOHAPP is set to showcase its comprehensive suite of terminals, specifically designed to provide an immersive and engaging sports betting experience. The SUZOHAPP sports betting ecosystem allows customers to create a self-service omnichannel experience every step of the way from getting the initial voucher, to placing bets, and continuing all the way to cashing out. Visitors can expect to see a diverse lineup of products, including full kiosk formats, tabletop options, over-the-counter models, and cash redemption terminals for payout.

In addition to its terminal offerings, SUZOHAPP will be displaying innovative designs from its component portfolio, featuring state-of-the-art monitors from Elo and VisionPro, advanced coin mechanism from Microhard, high-quality printers from Custom and Nanoptix, and top-of-the-line scanners from Newland. The latest LED technology for digital signage and displays from LED Studio will also be on display, offering exceptional visual quality and seamless integration.

"We are very excited about the full range of capabilities we have to offer,” said Tim Kennedy, Vice President of Sales for Europe. “One of the highlights of this year is the launch of our new special service of the Marketplace, aimed at streamlining OEM and casino supply chains and effectively resolving overstock problems. We invite you to visit our booth N2-320 for live demonstrations and an in-depth discussion on how SUZOHAPP can provide innovative solutions catered to your gaming and sports betting needs.”



SUZOHAPP is a world leader in the manufacturing and distribution of gaming, amusement, and sports betting products.  Serving operators and OEMs for over 60 years, SUZOHAPP carries a vast portfolio of components available for immediate distribution and for developing custom built solutions.  More information, along with a comprehensive online components catalogue, is available at www.suzohapp.com.