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ProgressPlay aims to boost growth at ICE London

White-label and platform provider ProgressPlay are wowing at ICE London this week with their newly enhanced platform, packed with cutting-edge innovation and powerful features and automations that enable faster integrations to third parties and automated players’ interactions and enhanced responsible gaming features.

The new platform has its initial introduction at ICE 2023, and provided ProgressPlay with a gateway to a strong 2023. Now the enhanced platform provides a completely customisable infrastructure, enabling any operator coming on board, to decide how and where to work with great ease.

ICE London has delivered on its promise to be the biggest-ever edition of the global expo and a significant part of the iGaming provider's 2024 strategic plan. The international community of 40,000 gaming pioneers, enthusiasts and exhibitors are packing ExCeL London from 6 to 8 February.

Also last year, ProgressPlay undertook an ambitious reframe of their technology with new generation proprietary Responsible Gambling automation and tools at its heart. 

Head of Sales & Marketing at ProgressPlay, Marina Nahhas, said: "The company has recently announced that the exciting launch of our upgraded platform has given us a shortlisting with CIO Applications Europe; while our top team are busy with additional enhancements to technology, marketing and customer-service initiatives, which we look forward to discussing at ICE on stand N8-340."

Shortlisted as a finalist in prestigious categories at the EGR-Awards over consecutive years the ambition for 2024 is to be a regular in the world's leading awards following significant enhancements to the platform with a powerful real-time AI-driven proprietary flow tool for optimising the performance of an online casino in a dynamic data ecosystem. Real-time player interaction provides compliance teams with the information to manage and interact with players.

ProgressPlay's integrated sportsbook and turnkey solution provide operators with a complete package including a casino platform, player management system, payments module, and affiliate software, so that operators can maximize their revenue and streamline their operations using state-of-the-art technology.

ProgressPlay's sportsbook offers over 30,000 live betting markets and services across 20 languages while the latest platform offers a slick AI-driven UI/UX, and extensive value-added services alongside thousands of latest casino games, including slots, online casino bonuses, live casino, poker, table games, and sportsbook, across all devices and currencies.

ProgressPlay CEO Itai Loewenstein said: “We have been communicating our business news in highly productive meetings at a wide range of exhibitions, shows and conferences; ICE sets the scene for the annual cycle and we are delighted to be bringing our latest technology and service breakthroughs to face-to-face meetings in London. ICE London is the leading global gaming and gambling event that services the entire industry, which is also our aim."

For further information visit www.progressplay.com

About ProgressPlay
ProgressPlay provides Whitelabel, Turnkey and Standalone Licensee iGaming Solutions. The services include UKGC, MGA, and Irish Bookmaker licenses. ProgressPlay offers more than 4000+ casino games and over 140K+ pre-match events, 70K+ live matches every month, 120+ sports types including newly added UK Horse and Dog Racing for the UK and Irish Markets. Our partners enjoy full services that include payment processing, VIP management, customer support, CRM, localization, multicurrency, gamification, flexible bonus system, compliance, risk, affiliate program, player management and more. ProgressPlay has offices in London, Malta and Cyprus with a full-service iGaming solution that enable partners to launch a dynamic touch-casino experience fast, powering a cluster of over 150 casino and sportsbook brands to date. The platform includes a variety of casino games, including slots, scratch, casual, jackpots, table games, sportsbook and Live dealer.