English French German Italian Portuguese Russian Spanish

PM Orchard Launches Gamification Company at Leading Gaming Industry Event

(Ft. Lauderdale, Fla. – October 27, 2020) PM Orchard launches a gamification and casino marketing consulting company at this year’s Global Gaming Expo (G2E).  G2E is the leading gaming industry event, planned initially for early October, organizers canceled the event in July, only later to revive it in a virtual format. The virtual G2E kicked off October 14th with the virtual show floor opening for exploration. The full experience starts October 27th. One of the vendors present in the virtual space is the newcomer company, PM Orchard.

Eve Horne is a military veteran, that served in the U.S. Coast Guard and worked on high-profile Search and Rescue operations. After leaving the military, she took her fast-paced operational planning skills to the Casino and Hospitality Industries, where she gained multiple educational accolades. Mrs. Horne was the first student to complete a Master’s degree in Hotel Administration focused on Gaming Management from the University of Nevada Las Vegas & William F. Harrah College; additionally, she is the only alumni to have also earned a Bachelor of Science in the same field of study. During her graduate program, Horne completed research on Gamification and its applications in building loyalty within the casino industry. Mrs. Horne has implemented her skills and training in every area of the casino industry, from luxury Las Vegas casinos to cruise ship casinos, and multi-national slot manufactures to predictive analytics Software as a Service (SaaS) companies. Most recently, Eve Horne joined Carnival Corp and plc., where she developed casino marketing programs for international brands such as Costa Cruises and Cunard. This came to an end in early June as the pandemic continued to impact the cruise industry.

PM Orchard was born when founder Eve Horne saw the need for companies to innovate their product and service offerings to adapt to the pandemic's changing climate. “The pandemic affected so many industries, and this was an opportunity to take the skills and background I have gained from the military, my career in gaming, and my experience using gamification to help businesses gain an advantage in this economy,” Eve Horne explained. “Loyalty and engagement are issues facing every business right now, and Gamification is the perfect system to analyze the customer journey. Once we identify where the breaks are in the journey, we use game design mechanics to introduce elements that would make the journey more engaging. With game elements being so ubiquitous, we can truly scale the elements to the needs of the client, anything from live-action games or manual processes to full-on game development,” stated CEO Eve Horne.

PM Orchard has built a network of professionals to tap into to support other industries. Mrs. Horne’s decade of experience in the gaming industry made G2E the clear choice to launch the company. “There is no other place I would want to launch PM Orchard than during G2E. It was imperative,” exclaimed Mrs. Horne. PM Orchard offers multiple services focused on gamification and casino marketing. Additionally, the company has developed its own promotional marketing software rolling out in the first quarter of 2021.  

Image: Eve Horne CEO, PM Orchard 

About PM Orchard

Where Product + Marketing is Nurtured & Grows, PM Orchard uses gamification to support product and service innovation. Gamification is the science and art of enhancing the customer journey with precision integration of game elements to engage with your customer. PM Orchard offers gamification consulting, with a primary focus on Casino Marketing for the Gaming Industry.


Media Contact

CEO Eve Horne