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Parimatch Ukraine launches large-scale platform Responsible Gambling: Heart for support – head for the game!

Parimatch Ukraine launches a large-scale platform dedicated to Responsible Gambling: Heart for support – brain for the game! as a part of global strategy to support principles of responsible gambling. The initiative aims to provide society, gamblers and industry representors with unique and diverse views on gambling.

The goal is to build an understanding of how market operators can play an important role in preventing potential gambling problems. The first ambassador of the project Heart for support – brain for the game! from Parimatch is a world-famous boxer Oleksandr Usyk.

Parimatch Ukraine, as the first and the only licensed bookmaker in the country, announces full commitment and compliance with the principles of responsible gambling. The company will focus on providing all necessary tools to help players in making responsible and reasonable decisions, as well as conduct educational activities for clients. Today, the bookmaker’s website already has a self-monitoring system and a 24-hour support service that can help the player to choose a restrictive measure.

Parimatch brand faces global challenges and in order to emphasize the importance of the Responsible Gambling, it engages ambassadors. The first will be the absolute world heavyweight boxing champion, gold medalist of the 2012 Olympics Oleksandr Usyk. The boxer’s path to victory included intense training and a clear plan for each fight. This allowed him not only enjoy the victories, but also enjoy boxing itself. Everything is like in the game!

Oleksandr Usyk shared why he decided to support the initiative of the company: “Willpower, intrinsic motivation, strategy are the key elements for the victory. It is important to maintain control during the game, to understand that this is the only way to get positive emotions, and you can always pause or get help if needed. This is how I see the concept of responsible game. Therefore, I join Parimatch initiative, which will increase players’ awareness of the principles of fair, responsible and transparent game”.

CEO of Parimatch Ukraine Natalia Gilevych commented on communication platform’s mission: “Parimatch Ukraine is the first and the only licensed bookmaker in Ukraine. This status requires responsibility, especially to thousands of our customers and employees. Therefore, our business ideology is built on principles and values of responsible gambling. It is important for us that the game on https://pm.ua platform bring only positive emotions and pleasure”.

Launch of communication and educational platform dedicated to Responsible Gambling: Heart for support – brain for the game! is part of the global development strategy of Parimatch Ukraine. In partnership with ambassadors of responsible gaming, the company will proceed forming culture of gambling as a leisure activity and raise players’ consciousness. Additionally, the company plans to develop technical monitoring tools through artificial intelligence and player assistance.