English French German Italian Portuguese Russian Spanish

New YouGov Gambling report: evolving sportsbook trends

US Gambling Market: Quarterly Trends Report

This year has already brought new opportunities for the gambling sector, with Q1 seeing new markets coming online including the launch of online sports betting in New York State.

YouGov has created a quarterly report designed to help sportsbook brands to better understand their customers’ gambling activity and behaviors.

Download YouGov’s US Gambling Market Quarterly Report: Q1 2022 to:

  • Understand the popularity of different online gambling activities over the last year.
  • Discover the top 5 sports regular gamblers wager bets on, and how successfully sportsbooks are converting account holders to regular customers.
  • Access insights on legalized US gambling States, including uptake of online gambling.
  • Uncover advertising awareness for leading sportsbook brands.
  • See a profile of US soccer bettors, ahead of the FIFA World Cup 2022, and recognize how their behaviors over-index vs. other sports bettors.

Download the full report [CTA]