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Overabove, a full-service integrated marketing agency, is recognizing the success and upcoming 10-year anniversary of the game-changing casino player loyalty program, Momentum. Overabove helped develop the program in collaboration with Mohegan Sun, one of the world's most amazing destinations and home to some of New England's finest dining, hotel accommodations, retail shopping, live entertainment, and sporting events.
The loyalty program draws on the momentum of Mohegan’s continuously advancing brand to enhance player experience, access, and status with covetable rewards. With growth of the brand, guests can enjoy rewards across multiple properties at Mohegan Sun in Connecticut, Mohegan Pennsylvania in Wilkes-Barre, Pennsylvania, Mohegan Casino at Virgin Hotels in Las Vegas, ilani in Ridgefield, Washington, Casino Niagara and Fallsview Casino Resort in Niagara Falls, Ontario, and soon Mohegan INSPIRE in South Korea as participating partner resorts.
“Overabove and Mohegan have a long history working together, and the partnership has been a tremendous success for both of us,” stated Mohegan President and CEO Raymond Pineault. “Their team became embedded with our marketing team and helped create our Momentum program, the industry-leading loyalty reward program, in addition to providing numerous other casino marketing and branding services. The Momentum loyalty reward program has resulted in players feeling more connected to Mohegan. As a result, our guests are more loyal and want to visit more frequently. We continue to look for new ways to leverage the program to keep driving loyalty and connection with our players.”
Overabove, celebrating its 20th anniversary this year, has deep experience in the casino marketing vertical, especially with loyalty, player development and driving play. Overabove develops strategy and marketing campaigns that stand out and deliver results for some of the world’s most renowned brands, with a client experience that includes Mohegan Sun, Live!, Hard Rock, ilani, Baha Mar, and Royal Caribbean.
“We work side-by-side with Mohegan’s team to ensure the brand continues to grow as its physical footprint expands globally – developing strategies, boosting play, and taking player loyalty to unprecedented levels,” added Overabove CEO John Visgilio. “We thoroughly enjoy working with Ray and his team. Together, our work for the brand puts the flagship property, Mohegan Sun Connecticut, at the center of the brand experience and serves as the model for player development for every other property in the portfolio.”
