LAS VEGAS – Dec. 7, 2021 – In response to the rapid growth of online sports betting, MaximBet, owned by privately-held licensed sports betting and casino operator Carousel Group, has selected Global Payments Gaming Solutions’ iGaming solutions to provide a seamless funding experience to patrons via their smart devices. The partnership will provide users a simple, secure method to fund their online gaming accounts and access winnings in real time.
Launched in September 2021, MaximBet is quickly expanding its reach in avid markets across the U.S. and Canada after debuting in Colorado. MaximBet, through its partnership with media giant and men’s lifestyle leader Maxim, is able to provide its users with advantages other brands do not including exclusive real-world experiences and events to access to celebrity personalities and athletes.
Founded in 2017, Carousel Group leverages proprietary technology to build a personalized betting experience for patrons. With Global Payments Gaming Solutions, Carousel Group can access ACH guaranteed services to enable players to fund their bets and get real time access to their winnings electronically using their regular checking accounts. Global Payments’ VIP Preferred® e-check network powers funding and withdrawals for online sports betting users, enabling them to effortlessly access funds from their on-file checking accounts.
“iGaming is one of the fastest growing segments of the gaming industry, and as more states green light online sports betting, consumers demand a fast, secure and easy way to begin playing," said Andrei Dinescu, Head of Payments, Risk & Fraud at Carousel Group. “Global Payments Gaming’s suite of iGaming products provides the excellent user experience that our customers demand with the security and compliance needed to run a profitable online sports book.” Dinescu added that the Global Payments Gaming team also has the expertise and experience to grow with the company as they expand sports betting capabilities throughout the United States.
With Global Payments’ VIP Preferred e-check network, patrons can game at more than 500 land-based and online gaming establishments without having to re-register their account. The blending of digital and physical gaming can drive higher guest satisfaction and put more dollars in play with lower risk.
“As consumers are increasingly preferring digital services and solutions, the demand for iGaming is growing as well,” said Christopher Justice, president, Global Payments Gaming Solutions. “Through the implementation of our iGaming solutions, Carousel Group can tap a multi-channel approach to provide patrons with the flexibility to game from any location they operate in.”
MaximBet operates in Colorado and has market access in Indiana, Iowa, New Jersey, Ohio, and Pennsylvania.
MaximBet is an immersive entertainment experience, bringing the best in online betting and the coolest real-world experiences all onto one platform. MaximBet will give players incredible real life and virtual access to celebrities, athletes and influencers, and let guests truly live the Maxim, the premier lifestyle brand, experience wherever they live and play. MaximBet is operated by Carousel Group. Earlier this year, Carousel Group entered into a multi-state, 10-year partnership with Caesars Entertainment that enables the MaximBet brand to rapidly secure market access to states across the country. The deal includes both sports betting and casino.
About Global Payments Gaming Solutions
Global Payments Gaming Solutions, a division of Global Payments, enables the world’s gaming entertainment leaders to create amazing consumer experiences and maximize spend across all of their physical and digital properties. Our complete suite of payment solutions enables safe, secure and trusted cash access at the cage, on the casino floor, or online. Learn more at www.globalpaymentsgaming.com.