March 30, 2022 (New Orleans, LA) -- The annual Indian Gaming Tradeshow and Convention will be host to a conversation with the most powerful casino marketers: social influencers on Wednesday, April 20, 2022.
Julia Carcamo, president and chief brand strategist of J Carcamo & Associates and the founder of Casino Marketing Boot Camp, will be leading a discussion featuring Justin Shank of Shank Marketing and casino social influencers, The Slot Cats and Kelly Koffler, and Brian Green, vice president/assistant general manager of Graton Resort & Casino.
"Organizers asked us to lead a discussion at last year's gathering," said Carcamo. "They see as we do that the role of casino influencers is only expanding."
Image: Influencer Panel 2021
This year's panel discussion will bring in an operations point of view and social influencer opportunities for slots and tables. "In a media world where social media content reigns supreme, casino gaming influencers are commanding armies of loyal followers to gaming floors around the world," says Shank.
Image: Slot Cats
Additionally, Carcamo will be leading a brand operationalization discussion later the same day. The panel includes Lucky Eagle Casino & Hotel CEO JaNessa Bumgarner and Rolling Hills Casino & Resort General Manager Steve Neely. "The ever-increasing competition for the entertainment dollar makes it increasingly difficult for companies to sustain market leadership over time or differentiate their brand from a crowded marketplace. However, every casino has a secret weapon," says Carcamo. "A definitive brand identity expressed through guest and team member touchpoints can help build long-term relationships and maintain higher retention and profit margins. JaNessa and Steve are leading their teams while brand building for long-term growth."