Organisers of the co-located EAG Expo, incorporating SIE Expo and the London Casino & Gaming Show (ExCeL London, 13th – 15th January) are investing in the at show visitor experience and enhancing exhibitor ROI with the development of an event specific mobile app, exhibitor platform, back-end event portal, mobile ticket wallet and navigation tool.
Developed by events app specialists Sitka whose apps have been downloaded by 420,000+ visitors, the digital event companion contains everything that attendees need to know in order to optimise their at-show experience including exhibitor and product directories, a personalised events schedule, dynamic information updates as well as an interactive show floor plan.
From an exhibitor perspective the app provides the facility to schedule appointments with visitors, secure elevated stand-out branding and generate visitor traffic and density.
The app will go live in September providing exhibitors and visitors with an invaluable opportunity to engage up to four months ahead of the three co-located shows opening in London.
Phil Gibbs who is responsible for Exhibition Support at EAG said: “The app delivers a tool kit of features which will enhance the experience for everyone participating at EAG Expo, SIE Expo and the London Casino & Gaming Show. “I road-tested the platform at the recent Food and Drink Show in Birmingham and I can vouch for its ease of use and capabilities. It will be seamlessly integrated with our website and registration systems, in the process delivering a powerful new marketing tool for exhibitors and an invaluable digital companion for visitors. All exhibitors will be listed on the app but there’s also a raft of commercial opportunities for those wishing to secure an enhanced presence.”
EAG Show Director Nicola Lazenby, who has 29 years of experience working in the events sector added: “During our programme of meetings with exhibitors following the 2025 shows the introduction of a show app was highlighted as being a welcome development. “Based on that feedback we’ve researched the market extensively, drawn on the experience of contacts working in the events industry and identified what I believe is an excellent tech partner in Sitka. “As our shows continue to grow so does the importance of providing an enhanced event experience. The EAG app represents a powerful all-in-one engagement platform which will maximise the commercial opportunities of being a part of what is the UK’s leading b2b expo for the out of home entertainment industry.”
The 2025 edition of EAG Expo which comprised 100-stands occupying 4,958 square metres of space registered a third consecutive year of growth. The number of unique visitors rose to 4,306, a 23 percent year-on-year increase. Visitation, which is a record of the number of visitor days, topped 6,000 (6,100) a 42 percent uplift on the 2024 figure of 4,299.
