19th September, 2025: BOYLE Sports has officially relaunched its online casino, featuring the biggest choice of games available in the UK and Ireland - a milestone in the brand’s long-term vision to deliver a market-leading digital experience.
Following BOYLE Sports’ recent £100m+ investment commitment in the UK, the relaunch of its online casino delivers a faster, richer and more engaging experience for players, centred around a promise: more of what players want, delivered in a way that feels effortless. From quicker load times and seamless navigation to thousands of games presented in an exciting but easy-to-explore interface, making the journey through the site as entertaining as the play itself.
Exclusive BOYLE Sports content has its own dedicated space on the site, underlining the operator’s growing identity in casino, while jackpot and live casino experiences have been elevated through new hubs that bring the biggest wins and the leaderboards together in one place.
Personalisation sits at the heart of the revamped casino offering. Each customer now gets their own tailored top 10 list of preferred games, while smarter, more engaging promotions will be available to keep the experience fresh every time they log in.
Commenting on BOYLE Sports’ new casino offering, Steven Payne, Gaming Director at BOYLE Sports said: “Casino is playing an ever-bigger role in our business, and this relaunch marks a real step change. With the biggest choice of games available in the UK and Ireland, including permanently exclusive content you can’t find anywhere else, we’re now delivering a truly world-class experience for our players. The new site makes it easier than ever to access and enjoy casino, and with exciting bonus promotions on the roadmap, this is just the beginning of what’s to come.”
BOYLE Sports continues to place responsible gambling at the centre of its casino offering. The new platform includes clear, accessible safer gambling tools to help players set limits, track play and stay in control, ensuring safe entertainment.
About BOYLE Sports
BOYLE Sports is an international sports betting and gaming company, with an extensive online business and retail portfolio. Founded by John Boyle in 1982, the Irish family-owned firm has grown to become Ireland’s largest independently owned bookmaker and has over 390 shops across Ireland and the UK. Its Head Office is located on the outskirts of Dundalk in the Republic of Ireland, and the company currently employs over 2,700 employees across Ireland, the UK and Gibraltar.
