M&C Saatchi Board Director to share insights at first ICE VOX eSports Conference
The eSports industry is here and it’s massive. Ahead of his appearance at the ICE VOX eSports Conference (Tuesday 6th February), John Parker, Board Director, M&C Saatchi, shines a light on a phenomenon which is projected to attract bets totalling in excess of $23 billion by 2020.
Can eSports really be described as a mainstream activity and what’s the evidence to either confirm or deny?