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Discover why solving real-world problems, building the right team and embracing innovation are the keys to turning research into commercial success.

Unlocking Potential

Peter White tours six standout UK casinos, exploring the new openings, major refurbishments and innovative entertainment experiences reshaping Britain's gaming industry.

The two faces of the safer-player algorithm. By Mark McGuinness

Artificial intelligence (A) has become the iGaming industry’s most powerful instrument for safeguarding players. It is also the most powerful instrument for monetizing them. The question facing every corporate board is which purpose comes first.

The barrier to entry for the online gambling market has officially shifted from a capital problem to a technical execution problem.

Globally, the sector generates massive revenue annually, stimulated by heavy deregulation across dozens of US states and powerful iCasino frameworks in key markets like Pennsylvania and Michigan. While the revenue potential is obvious, building the necessary software infrastructure in-house remains a massive hurdle.

By Gerard Hayes
Gerard Hayes is a gambling industry journalist covering regulated U.S. iGaming markets, online casino trends and player behavior.

Image by Renata Salas

The question almost everyone types into a search bar before they try ZitoBox is some version of the same thing: are the free coins really free, and can they ever turn into something worth having? It is a fair thing to ask. A free slots app that promises real prizes sounds like the setup to a catch, and most people have learned to look for the catch first.

Every new market entrant arrives with ambition. The challenge begins after launch, when licensing, trust, customer retention, and fierce competition determine which operators gain traction and which disappear from view.