Thinking outside the X Box

Caesars Entertainment’s Eileen Moore-Johnson caters to different, evolving audiences on the Las Vegas Strip by David McKee

Some casino executives are sprinters, zipping from property to property and company to company. Caesars Entertainment Regional Vice President Eileen Moore-Johnson is a marathon runner, having been with the casino giant since 1999. In her present capacity, her portfolio encompasses resorts, great (Flamingo Las Vegas and its 3,400-plus rooms), small (The Cromwell, 188 rooms big) and somewhere in between (The Linq). Moore-Johnson got her start in hospitality at the age of 15, at the Hotel Thayer at West Point Military Academy, in upstate New York.

After graduating from Cornell University, Moore-Johnson marched steadily through the hotel industry, arriving at Caesars two decades ago, when it was still Harrah’s Entertainment, to help roll out a new revenue-management system. The rest is history. “I was drawn to yielding and pricing early in my career,” she told Casino Life. “It’s such an amazing feeling to know you are driving the profitability of the entire property and get a scorecard every morning of how you performed.”

Nowadays Moore-Johnson has many other challenges to face, whether they may be the retail mix on the Linq Promenade or the rollout of new guest-service technology. A founding member of Global Gaming Women, Moore-Johnson personifies its goals. It was the ability to achieve aforesaid goals at Caesars that drew her to the company – and which provided the jumping-off point for our interview.

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