Localization in Affiliate Programs
1xBet's affiliate program adapts to different regions. Why this is happens to be the key to its leadership. In the era of globalization in the iGaming industry, universal promo strategies no longer guarantee success in different countries.
The effectiveness of bookmaker-affiliate programs depends on their ability to consider the cultural, economic and regulatory features of each market. 1xPartners, the affiliate program of the international betting giant 1xBet, demonstrates impressive results in Asia, Latin America and Africa. This is primarily due to deep localization.
How does the program adapt its tools to different audiences? What strategies allow it to maintain leadership in a competitive environment? And why is its experience especially relevant for markets with high growth potential?
Global Reach, Local Approach
1xBet operates in over 150 countries and its 1xPartners affiliate program offers the following advantages:
• 70 interface languages;
• 250-plus payment systems;
• Personalized creatives for local tournaments and sports;
• Support for partners through dedicated managers who know the specifics of the region.
Most importantly, the program does not simply translate content but creatively adapts marketing strategies to players’ behaviors in each country. 1xBet helps partners better understand their source visitors and maximize their income, while simultaneously making unique offers aimed at individual markets. Asia: A Focus on Basketball, Cricket
and Local Ambassadors In 2025 1xBet recorded a 68 percent increase in active players in India – a significant figure for such a gigantic
market. What made this possible? The company points out the following factors:
• Integration of over 50 new slots from Asian providers such as Mancala Gaming and Winspinity Gambit;
• Tournaments featuring a substantial prize pool, namely ₹363,500 for the Indian Casino League;
• Collaborations with sports and cultural stars, such as cricketer Heinrich Klaasen and actress Urvashi Rautela.
In the Philippines, where basketball is incredibly popular, 1xBet became a sponsor of the Philippine Basketball League MPBL and attracted local ambassadors, including the famous basketball player Chris Newsome. “Our strategy considers the regional peculiarities of Asia. For example, in Manila we focus on basketball content, while in India we emphasize cricket and new slots with bonus systems,” a 1xPartners representative notes.
Latin America: Football, MMA and Local Payment Systems
In Brazil, Mexico, and Chile, 1xBet has not only launched a platform in Portuguese and Spanish but also integrated itself into the sports culture:
• It became a partner of the Brazilian national team in the 2026 World Cup qualifiers.
• It attracted prominent athletes as ambassadors, including Jose Aldo, one of the most well-known MMA fighters.
• It has completed the regulatory process in Peru and Ecuador, and is now actively working on obtaining a full license in Mexico.
“Latin Americans are emotionally attached to their clubs and athletes. That’s why we don't just advertise bets – we become part of their sports ecosystem,” 1xBet says.
The company views the Latin American market as highly demanding and therefore even more attractive. Succeeding in this region is challenging, due to the abundance of offers from various competitors. Earning players’ trust here shows that you are really good. With 1xBet’s performance improving each year, the company is confident it is on the right track.
Africa: Mobile Betting, Local Leagues and Social Initiatives
The African market is rightly considered one of the most dynamic. In 2024, Nigeria entered the top 10 countries in terms of online betting volume, while in Rwanda and Malawi the audience grew by over 100 percent.
1xBet responded to the demand in these and other countries on the continent as follows:
- It launched 1xBalance, a responsible-gaming campaign featuring African influencers that reached over 10 million people.
- It has expanded its support for the Confederation of African Football (CAF), with which the partnership has been ongoing for several years, as well as for local clubs like PWD Bamenda (Cameroon) and Diables Noirs (Republic of Congo).
- It optimized the platform for mobile devices, since most bets in Africa are placed from smartphones.
“Africa is not one market but 54 different ones. In Kenya, the bets are regulated at the national level and, in Nigeria, at the state level. Our task is to consider these nuances,” the company says.
How and Why Does 1xPartners Benefit from Localization?
1. Cultural relevance
Creatives featuring local stars and tournaments attract customers more effectively than standard advertising materials do. It does not guarantee success, but it allows you to tell players that, if their favorite athletes trust 1xBet, then fans should also pay attention to the company’s offers.
2. Trust through local partnerships
Top-level sponsorships (CAF, MPBL, and the Brazilian national football team) enhance brand awareness and foster loyalty, while the company actively promotes sports development at the local level, conveying its message in various ways.
3. Technical flexibility
Support for popular payment methods in a specific country makes depositing and withdrawing funds as convenient as possible. Those who wish can even use cryptocurrencies, not to mention regular payment systems favored both within the country and worldwide.
4. Partner support
Personal managers help adapt traffic to regional specifics. Numerous promotional materials offered by 1xBet provide a vast selection for various sites and pages. Additionally, the unique betting product, which includes more than just sports betting, enables us to expand our network of partners each year.
What’s Next? Localization as Standard!
1xPartners’ experience proves that there are no universal solutions in iGaming affiliate programs. Success comes to those who:
• Study local habits. For example, Latin Americans’ passion for MMA or Africans’ love for live betting;
• Invests in local sports and influencers;
• Adapts payments and promos to suit each market.
It should signal to the industry that the future belongs to hybrid strategies, which combine global reach with targeted personalization. 1xPartners has considered this factor, and its growth in Asia, Africa and Latin America is the best proof.
Join 1xPartners and start earning now. Register via the link, and the affiliate program manager will help you optimize your traffic and boost your income with 1xBet.
