TWO OF THE MARKET’S LEADING PLAYERS GET TOGETHER!
JOAONLINE, a subsidiary of the JOA Group and France’s number 3 operator of casinos and leisure activities, is one of the four “triple play” operators accredited by ARJEL, the French gaming authority. This unique status is due to the fact that JOA is the only operator to offer - in addition to horserace betting, sports betting and poker - online casino games for “fun” in a single account.
It is also the last bricks-and-mortar casino operator with a presence in the online gaming market, which Laurent Lassiaz, CEO of the JOA Group, explains is down to “a different strategy based on investments, namely in marketing, that are kept low, particularly in comparison to competitors, a “triple play” positioning from the very beginning, an optimized business model and customer relations management incorporated in the Group’s loyalty program, which is the most generous on the market and in line with JOA values.”
MY POK, a pure player of poker, was able to play its cards right in a highly competitive environment - which saw many operators fold - namely by taking over the activities of operators such as Poker X’rem, Poker Subito and Partouche Gaming. In the words of Mathieu Leboucher, Managing Director of MY POK, “the new MY JOA POK brand will help to combine the dynamism of an online player like My Pok, which managed to make its customers loyal despite changes in its offer, with JOAONLINE’s uncontested, renowned professionalism in managing the games and players on its online gaming site. The multi-game dimension, with sports betting, horserace betting and casino games, will offer our players a new experience.”
According to Frédérick Vieille, JOAONLINE’s Managing Director, “the JOA Group’s online activities were nearly balanced in 2013 thanks to the growth of the Sports Betting activity. The new step we are taking with this partnership will enable us to reach a balance, to sustain our online activities, to rebalance the weight of each game in our revenues and, of course, to have greater means to manage and enrich our range for our players.”
All JOAONLINE and My Pok members’ accounts will be directly transferred to MY JOA POK, where they will have access to a number of additional tables with more players and, in the end, more cash!
More specifically, for players from the My Pok site, the service initially dedicated to poker will be enriched with additional activities such as online horserace betting, sports betting and casino games.
Combining My Pok’s technical know-how with JOAONLINE’s wide range has created a new, one-of-a-kind gaming experience in France: MY JOA POK