ALEA Glasgow has announced its sponsorship of the 2015 Hamilton Park Racecourse Ladies’ night in August, which is to be headlined this year by television star Mark Wright.
As part of the world’s largest gaming association, Caesars Entertainment, the partnership is one of a series of initiatives that showcases the casino’s commitment to delivering the best buzz and excitement in town.
ALEA Casino Ladies’ Night will see more than 8,000 glamorous race-goers head to the course for an evening of adrenalin fuelled racing, fashion and fun. The event will take place on Saturday 1st August 2015, where Mark will perform a DJ set after the last race on the biggest night of the year.
The sponsorship package includes print advertising, direct marketing to Hamilton Park’s database, information on their website, branded billboards outside the racecourse and multiple social media mentions.
Paul Rety, Venue Director at ALEA Glasgow says, “The association with this event delivers exactly the right messages about ALEA Glasgow to our fun loving target audience, demonstrating that we are entertaining, glamorous, and will do whatever we can to deliver locals the best thrill in town”
Paul continues, “We’re delighted that Hamilton Racecourse has been able to secure Mark’s services, as we know how popular he is amongst our customers at the moment. We hope he pops in to visit us here at the casino when he’s next in Glasgow.”
Hamilton Park Racecourse chief executive Vivien Kyles said: “This will be the second year that we have worked with ALEA Glasgow, and the partnership has been extremely well received by our customers. We know how focused the casino is on providing the best action, and there will certainly be a lot of that at the event this year - Mark is undoubtedly one of most recognisable faces on TV!”
We’re aiming to make Ladies’ Night bigger and better than ever and we believe that the addition of Mark will help us achieve that – his popularity is at an all-time high and we’re sure it will add to what is already a fantastic occasion. What’s more, to celebrate his signing, we’re going to be giving people the chance to meet Mark on the night – anyone purchasing tickets before the end of June will be put into a prize draw to win a meet & greet with the man himself.”