.gif)
serhiilysenko©/AdobeStock
Casinos are always eager to rise above the competition and one of the best ways is to offer a kaleidoscope of unique bonuses and rewards. Let's examine how players can make the most out of these opportunities as well as some common offers that are frequently encountered.
A Breakdown of Common Bonuses
At first glance, it may appear as if online casinos have suddenly become extremely generous. We nonetheless need to remember that bonus programmes offer two main benefits. They will attract new players to a specific brand and they can also help ensure that existing members remain loyal. In other words, bonuses represent powerful marketing tools.
Let's now take an in-depth look at the main types of bonuses and the unique characteristics of each. You can then be in a better position to understand the opportunities at your disposal.
Matched First-Time Deposit Bonuses
As the term suggests, these rewards are reserved for new players who complete the registration process. The casino will literally match the value of a deposit up until a specific threshold. These funds can then be used when playing certain games (normally specified in the terms and conditions). Note that you must meet predetermined wagering requirements in order to claim any subsequent rewards.
No-Deposit Bonuses
This type of casino bonus is also extremely popular. No-deposit bonuses are sometimes awarded immediately following registration or instead provided to long-term players. They are unique in the fact that no deposit will be required in order to claim the rewards. The funds can then be used when playing different casino games (without the player risking his or her personal bankroll).
Reload Bonuses
Every casino encourages its players to make additional deposits into their account. This is when the power of reload bonuses comes into play. Well-known portals such as Mystake Casino will use a reload bonus to match the amount deposited up to a certain amount. For instance, a reload bonus of 50 per cent will provide a player with an additional 50 euros when making a deposit of 100 euros.
Free Spins
Free spins may be included as a portion of a welcome offer or they could be distributed to existing players from time to time. Free spins can be used when playing games such as slots and (on occasion) roulette. They might also appear as in-game rewards (especially on slots reels).
VIP Programmes
VIP rewards are likewise another way to thank players for remaining loyal over time. These are often multi-tiered packages that allows members to ascend through a series of levels of accruing points. Some of the perks that VIP programmes will offer can include:
-
A personal account manager.
-
Increased cash-back and reload bonuses.
-
Access to high-roller games and tournaments.
-
The ability to play new games before they are released to the general public.
-
More flexible deposit and withdrawal thresholds.
It is always a good idea to read the terms and conditions of a VIP package to better appreciate what is in store.
Cash-Back Incentives
A final way to thank players and keep them coming back for more involves cash-back bonuses. The fact of the matter is that losses can and will occur when playing any type of casino game. However, there are times when members will be provided with an opportunity to recuperate a portion of these losses with cash-back incentives. For instance, a provider might supply a cash-back incentive of 15 per cent. Therefore, a loss of 100 euros will translate into a loss of 85 euros.
All About Innovation
It is estimated that the global online casino industry is worth in excess of $63 billion dollars (1). Experts also believe that the entire sector is expected to grow by more than six per cent every year between 2024 and 2028.
This is why bonuses and promotions are critical to employ. They help to define the branding of a casino, they can be used to highlight specific games and perhaps most importantly, they ensure that players remain loyal from a long-term perspective.
Sources:
1. https://www.grandviewresearch.com/industry-analysis/online-gambling-market
