Guest Comment Casino Life October 2023 By Korbi Carrison, event vice president, Global Gaming Expo
G2E 2023 is officially in the books and once again showed that it’s the must-attend event to explore the future of gaming. Why? Because each year the show showcases the industry’s diversity of products, matches the industry’s growth and innovation, and provides the platform for launching the industry’s biggest and best new ideas.
This October, the 23rd edition of G2E brought more than 25,000 gaming professionals to Las Vegas, including 368 exhibitors and participating companies spread across a post-pandemic record of 269,000-plus square feet of exhibition space. Putting the “global” in Global Gaming Expo, stakeholders from more than 125 countries, territories and regions with regulated gaming markets attended this year’s show.
Immediately, attendees noticed G2E’s fresh look and feel with the refreshed brand, designed with a modern, dynamic look to reflect the evolution and forward-looking energy the industry—themes that were evident throughout the week.
In the expo hall, the future of the casino floor took center stage, as suppliers debuted new, licensed properties, and twists to classic brands and concepts. Digital payments also featured prominently as payments modernization continues to be integrated into the land-based gaming experience.
Major innovation is, of course, also happening in the online gaming space. This year’s show highlighted this new frontier by featuring a first-ever, dedicated iGaming Zone on the show floor, which proved a hit among both exhibitors and attendees.
Meanwhile, our first-ever call for content and speakers resulted in more than 400 submissions from industry stakeholders, forging G2E’s most engaging education program yet. Across more than 100 sessions, experts addressed the most important topics in gaming, such as:
- What are the next steps to continuing to build a sustainable sports betting marketplace?
- How will AI impact the customer experience across marketing, gameplay and responsible gaming?
- How do we capitalize on opportunities like gaming’s expansion to new geographies and verticals, while guarding against emerging threats in areas like cybersecurity?
