Stuart Hunter of Clarion Gaming on responsibility, innovation, and the growing influence of the global fun economy.
I have attended every Global Gaming Expo since I moved across from Clarion Events to head-up Clarion’s gaming division. I have always enjoyed the experience of being in Vegas, both on a professional and a personal level.
ICE Barcelona and G2E operate in the same space. As a consequence it may surprise some Casino Life readers to learn that I always look forward to experiencing a successful edition of the show in Las Vegas.
From a business perspective, a good G2E is a symptom of a healthy and confident industry. This, in all likelihood, will be replicated three months later at ICE and iGB Affiliate in Barcelona.
However, it goes beyond simply having a strong show. Both ICE and G2E both serve the legal and regulated markets.
Championing and providing a showcase for our industry has never been more important. The specter of illegal and unlicensed operators provides a threat on so many levels.
Not only does the unlicensed sector take income out of the regulated market, undermining profitability and the ability to invest in R&D – which represents the lifeblood of the business. It also feeds a toxic narrative which views gambling as being inherently wrong.
Showcasing the many responsible, land-based, industry players is a crucial role that G2E fulfills admirably. Las Vegas has a fascinating history of transformation from a frontier outpost to becoming widely recognized for being the world’s entertainment capital.
Throughout the world we can find examples of how responsible gaming has been the catalyst for the development of a portfolio of complementary leisure opportunities, including restaurants, culture, theatre, retail and elite sports events. Events such as G2E and ICE Barcelona provide an opportunity to showcase the transformative impact of gaming.
Our creative effort in support of the 2026 edition of ICE Barcelona is ‘Growing the Power of Play.’ This theme reflects the influence that technology has, not only in driving gaming innovation, but also in providing the foundation stones that are necessary to build a vibrant economy.
Whether at G2E in October or the January edition of ICE Barcelona, visitors will encounter world-leading exhibitors who set the benchmark for responsibility within the growing ‘fun economy.’ At ICE, the spotlight expands even further, to encompass a truly global showcase of the latest gambling entertainment technology solutions across every vertical.
*** This exclusive article was originally published in October edition of Casino Life Magazine Issue 181***
