Comment from Stephen Upstone, CEO of LoopMe Media and UK Chair of the Mobile Advertising Association on Amazon’s acquisition of Twitch:

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The purchase is about a growing trend towards making the game players famous and the games that they are playing a live entertainment. The real commercial value comes from both the audience AND crucially the data about those players and the games and they love to play.

With mobile gaming becoming and $100bn market by 2017 this is big business that is going through a rapid transformation creating the ability for large companies like Amazon to profit. Other similar moves from Facebook to purchase Oculus, the purchase this month of Chinese Games company Funplus for $960m and the recent Supercell acquisition by Softbank for $3bn continue to show that mobile gaming is hot and defining mobile advertising.'

Stephen Upstone, CEO and founder, LoopMe Media

About LoopMe

LoopMe is the leading mobile Demand-Side Platform (DSP) focusing exclusively on full-screen ad formats (interstitials, native, rich media and video) which deliver higher impact and more engaging advertising experiences than non full-screen formats, for both advertisers and publishers. LoopMe uses big data and artificial intelligence to target audiences and optimise campaigns for the best possible results from advertising on smartphones and tablet devices. The LoopMe platform seamlessly integrates with exchanges and publishers’ applications including the world’s largest apps and games, many of which have achieved over a billion downloads, giving LoopMe massive global reach.

LoopMe was founded by experienced mobile advertising executives Stephen Upstone (CEO) and Marco Van de Bergh (CTO), with the mission to increase the value advertisers gain from mobile advertising by giving them more engaging ad formats that can be made shareable via social media and that not only improves the end-user experience but also delivers better performance for the campaigns.

For more information please visit www.loopme.biz

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