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William Hill Takes First Bite Of The New Apple



The UK’s number one bookmaker, William Hill, today announces an industry first as they launch their Apple Watch-ready iOS update across nearly 100 countries – the same day as the Watch itself is rolled out.   

The update will allow William Hill’s most technologically savvy customers to set their betting preferences, constantly be aware of the day’s top bets and place their wagers with just a couple of taps on the world’s newest and shiniest Apple product as soon as it is out of the packaging.  

The move is the latest technological innovation from William Hill, whose sportsbook app has been downloaded nearly 3m times.

Jamie Hart, Director of Innovation and Customer Experience said: “We are all about constantly improving the experience for our customers. We have an Innovation Lab full of smart developers who focus on doing that every day. Now, using Glance functionality, William Hill punters can place a bet with just a couple of taps of the Watch – a UK first.”

William Hill were given the opportunity to work alongside Apple to test the product and whilst doing so, were given an insight as to how they wish to develop the Watch.  

“This is just the beginning for betting on the Watch. We will keep improving it as we keep improving our core sportsbook experience for our punters,” added Hart.