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LONDON, UK, 4th November 2013  Global online cash payments provider, Ukash have joined forces with the Home of Jump Racing, Cheltenham Racecourse to sponsor during the second day of The Open. Ukash has lent its name to the new £20,000 Listed Ukash Mares Bumper that concludes the racecard on Saturday 16th November.

This exciting inaugural sponsorship is a new venture for Ukash, who will be supporting horseracing for the first time. Its objective is to reach new customers and engage with existing ones and with a sport so closely associated with betting and heavily supported by gaming brands such as Paddy Power, Ladbrokes and Stan James; the value of this partnership is clear.

With the launch of this new race, it is evident that Cheltenham Racecourse is committed to providing races for the broodmares of the future. To demonstrate the talent of jump racing mares, rather than the traditional geldings is an important aspect in broadening support for the sport in the future, something that the racing industry hopes will thrive with continued funding from sponsors such as Ukash.

“We are very grateful for the support we have received from Ukash,” Peter McNeile, Head of Sponsorship at Cheltenham Racecourse said. “Horse racing is a fantastic sport and it’s great to have a new sponsor onboard, helping to improve the reach and competiveness of the sport.”

Miranda McLean, Marketing Director at Ukash added: “As well as helping to support a traditional UK sport, we feel that horseracing offers us an excellent opportunity to build awareness of Ukash among race spectators where there is a real synergy between our product offering which allows consumers to place a bet online using cash, safely and securely.”

Established in 2001, Ukash has grown to more than 465,000 physical points of purchase, including 50,000 in the UK, and is available in more than 57 countries around the world. Ukash has been expanding its presence with a myriad of partnerships with gambling merchants across Europe and emerging markets such as Latin America, putting consumers in control of their spending without needing a credit or debit account.

About Ukash

Ukash is the global online cash payment provider and internationally recognised e-commerce cash payment method that enables consumers around the world to use cash to shop, pay and play online safely, securely and conveniently. This secure payment method was developed to protect personal identity and financial information when making online transactions, reducing the threat of credit and debit card fraud for consumers and repudiations and charge-backs for retailers. Ukash has no age limit, so consumers of all ages can make the most of safe payment online.

Ukash codes are purchased with cash in retail outlets such as shops, petrol stations and kiosks, and issued online from the company’s website. The unique 19 digit codes can then be used to pay directly on any of the thousands of websites that accept Ukash transactions worldwide, or loaded onto prepaid cards and e-wallets.

Established in 2001 under the holding company Smart Voucher Ltd, Ukash® has grown to more than 460,000 physical points of purchase, and is available in over 50 countries around the world in 6 continents.

Ukash is regulated by the UK Financial Conduct Authority (FCA). Ukash is regulated by the UK Financial Conduct Authority (FCA). The maximum single value allowed is £200/€250 and the maximum amount that can be held by an individual customer is £1,000/€1,250 – equivalent values in other currencies apply to both sums.

About Cheltenham Racecourse

Cheltenham Racecourse is situated in Prestbury on the outskirts of the historic spa town of Cheltenham. The Home of Jump Racing, Cheltenham Racecourse is the venue for the world's pre-eminent Jump Racing meeting, The Festival, which takes place in March every year. Set against the beautiful backdrop of the Cotswolds, Cheltenham Racecourse is a stunning natural amphitheatre and offers the highest-quality action throughout the Jump season.

Cheltenham Racecourse is part of The Jockey Club, which has been at the heart of British racing for more than 260 years. Today the largest commercial group in the sport, The Jockey Club runs the largest racecourse group in the UK by turnover (2012: £142.1m), courses (15) including those at Aintree, Cheltenham, Epsom Downs and Newmarket, attendances (2012: 1.8m), total prize money (2012: £35.3m), contribution to prize money (2012: £16.5m) and quality racing (Group and Graded races); more than 3,000 acres of world-class training grounds in Newmarket and Lambourn; The National Stud breeding enterprise and education provider; and the charity for racing's people in need, Racing Welfare. Governed by Royal Charter, every penny The Jockey Club makes it puts back into British racing. More information is available at www.thejockeyclub.co.uk