Spinola Gaming, the leading Malta-based lottery content provider, has continued its far reaching development programme with the launch of the Spinola Instant Game Engine, an initiative which offers players the chance to win up to €50m per draw. The Instant Game Engine delivers enhanced levels of flexibility in order to help operators build their own bespoke Instant Win Lottery Games and in the process retain and recruit players more effectively.
Expanding on its ground breaking applications, Owen Formosa, Chief Technical Officer at Spinola Gaming said: "Operators now have the ability to create their very own Jackpot Games utilising Spinola's leading lottery software (Lotto Connex) and jackpot coverage. It's a risk free solution that can assist operators in creating unique promotions and campaigns to engage and retain their players in a whole new way."
Spinola believe that a growing number of operators are using the lottery experience as part of their customer engagement programme. “The gambling market can be characterised by an absence of brand loyalty which means that operators are reliant on promotions to attract traffic which in turn cuts into profit margins,” stated Formosa.
"The existing business models of Bonus and Free money Offers is so common place now that it has become harder for operators to be different or unique and more operators are now looking to Lotteries and Instant Games as a unique marketing tool in order to attract and retain players.
"It’s a much smarter approach and one that can also help to broaden the customer base due to the sheer size of the lottery market space outside of a traditional Casino player. The Instant Game Engine provides everything that an operator needs to provide a targeted offering to players across the board."
The Spinola Gaming model is based on a fully insured, risk free solution in which the company provides all of the tools and all of the insight necessary to make the offering work to maximum effect. Developed over the last two and a half years Spinola has created a fully managed range of lottery and jackpot products that integrate seamlessly with online operators.
Images: Owen Formosa, Chief Technical Officer at Spinola Gaming