LONDON (31st February) Soundnet is gearing-up for the ICE exhibition keen to build on the highly positive momentum achieved following the launch of its' soundjack music app and the record breaking Jukebox deal agreed with fellow ICE exhibitor Gamestec. Heralding the appearance at ICE, Soundnet Director James Luck said: "It has been an upbeat and positive start to 2014 following the conclusion of the landmark agreement with Gamestec which is one of the most significant affecting the market in recent history, and the launch of the soundjack music app which will change the way in which customers access music."
He continued: "All of the latest data on mobile commerce shows that the environment is perfect for the introduction of soundjack which enables consumers to select and pay for their music choices using a mobile device. Mobile spending doubled in 2013, up by 138% year-on-year. Furthermore, of the £11bn spent online in December, 27% of sales were mobile, worth £3bn, twice as much as in 2012. We are looking forward to taking the soundjack story to ICE, to speak to key customers and pub retailers, to demo the app and show how it will work commercially for them.
As well as demonstrating the technology we also want to outline the extensive marketing support programme that we will be launching including our social media campaign which is a central component of what is an aggressive on and off line end-user promotion.
"ICE is widely regarded as being an event which provides a window on the very latest technology and I am certain that soundjack will sit comfortably at the top table of technology launches at show."
Soundnet will be with Sound Leisure on stand S4-131 at ICE Totally Gaming.