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Sensational ICE is hot on the pursuit of new records

Jo Mayer, Marketing Director responsible for ICE, said: "This will be our second year at ExCeL and we are not resting on our laurels. We understand that we need to continue our investment in the ICE brand in order to continue to secure the loyalty of our stakeholders, the majority of whom travel to London from outside the United Kingdom. To achieve this we are investing heavily in what is our most experiential campaign to date, one which is appearing throughout international gaming media as well as in an extensive direct marketing campaign and innovative social media promotions.

"ICE is the only business-to-business event to bring together both the online and offline gaming worlds under one roof and the only exhibition to provide a truly global perspective on gaming trends, with 65% of exhibitors drawn from outside its host country. These unique characteristics are the key motivators in attracting the thousands of gaming professionals who come to London each year."

Registration for the world's biggest gaming expo is free at www.icetotallygaming.com