23 January, 2014 – Leading affiliate and online betting service FREEBETS.com is gearing up for its first major racecourse sponsorship this weekend as it continues to raise its profile.
The Durham-based company will lend its name to the Grade 3 FREEBETS.com Trophy Chase at Cheltenham this Saturday at the track’s Festival Trials Day.
The race has attracted a strong field of 19 runners at the provisional stage, with six previous winners at the unique course set to line up.
FREEBETS.com has experienced rapid growth over the last year and penned a three-year sponsorship deal with Cheltenham in September to promote its offering, drive coverage and maximise exposure.
The race, previously known as the Murphy Group Steeplechase, has a prize fund of £50,000 and the winner is sure to be aimed at The Festival back at the course in March.
Entries this year include the brilliant Champion Court, three times a Grade 2 winner at the home of jump racing, The Giant Bolster, second and fourth in the last two Cheltenham Gold Cups and victor of this handicap in 2012, as well as 2011 winner Wishfull Thinking.
David Archer, owner of FREEBETS.com, who has been a regular visitor to Cheltenham for over 30 years said: “We were delighted to become Cheltenham’s Official Free Bets partner in September, along with becoming sponsors of this great contest, and I’m thrilled to see such quality names aimed at the race.
“FREEBETS.com is an invaluable tool for punters and it will be the place to find all the best odds, tips and news ahead of a great weekend of racing.”
David Archer established the affiliate business Biggerbet in 2010 and has developed a portfolio of leading websites including www.freebets.com and www.horseracingresults.co.uk. He was the joint-owner and managing director of North East bookmaking chain Reuben Page for almost two decades, before selling most of the business to Gala Coral. He then founded Pagebet, building up and managing a chain of over 50 betting shops, as well as a telephone betting service and online site.