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One-Year, One Millionaire and Much More at Hard Rock Hotel & Casino Atlantic City


ATLANTIC CITY, N.J. (June 12, 2019)On June 28, 2019, Hard Rock Hotel & Casino Atlantic City is excited to kick off their anniversary weekend celebrating their first year with a parade, spectacular shows and the launch of the summer’s biggest promotion, where one winner will receive one million dollars.

The multi-branded event schedule will commence with a press conference on June 28 at 1 p.m., which will include a city proclamation and charity announcement, followed by the Hard Rock Atlantic City Anniversary Parade down the world-famous Atlantic City Boardwalk. 

“I could not be more proud of our talented team members for their hard work and dedication to providing world-class service during last year’s opening,” said Jim Allen, Hard Rock International Chairman & CEO. “We are very happy with the growth of the Atlantic City market and look forward to another great year.”

Since opening, Hard Rock Atlantic City has quickly become a favorite to Atlantic City visitors with a memorable and energetic atmosphere. Within the first year, the property won awards for, “Best Concert Venue,” “Best Lobby Bar” and “Best Casino” as voted on by locals.  

Economic Impact

In its first year, Hard Rock Atlantic City will have generated $320 million in gaming revenue, hosted 450,000 concert attendees, had 3.6 million visitors and accommodated approximately 1.2 million hotel guests.

The property has made its way to become the second largest casino employer in Atlantic City, proudly employing over 3,900 team members, with 945 of those team members being Atlantic City residents. Most recently, an additional 350 seasonal jobs were added creating more employment opportunity for residents of Atlantic County and the surrounding communities.

Hard Rock Atlantic City continues to show growth in the market, ranking number two in terms of table game drop and number four in overall casino revenue.

“People, product and service is what sets us apart and allows us to showcase a unique resort destination, along with our team members who are truly the backbone of our operation,” said Joe Lupo, President of Hard Rock Hotel & Casino Atlantic City. “We are extremely proud of how far the property has come in a short period of time and look forward to continuing to take a competitive approach with a priority on success and leadership in Atlantic City.”

Casino Promotions

n celebration of the first anniversary, Hard Rock Atlantic City will launch a summer-long promotion, making one lucky winner a millionaire with entries earned beginning at 8 a.m. on June 28. Customers can enter to win by playing their favorite slots or table games, both on property and online. The guaranteed winner will be announced on September 1.

To continue the celebration, the property will offer all slot players 10x Free Play on June 28 from 12 p.m. to 8 p.m., as well as a One Year Anniversary T-shirt Giveaway with a different shirt earned each week from July 7 through August 1.

HardRockCasino.com will be hosting a $40,000 Birthday Celebration offering favorites from both the Hard Rock Atlantic City property and online.

Events & Entertainment

The award-winning Broadway musical, Jersey Boys will kick off the highly anticipated summer series at Sound Waves at 8 p.m. on June 25 setting the tone for a memorable four-week residency performing six days a week, including two shows on Saturday and Sunday.

Hard Rock Atlantic City’s weekend-long celebration will officially begin the evening of June 27 at 9:30 p.m. with a spectacular firework celebration, followed by an Anniversary Press Conference at 1p.m. on Friday, June 28 in the Atrium where a city presentation and charity announcement will be made.

The afternoon of events will continue when the Hard Rock Atlantic City Anniversary Parade kicks off at 4 p.m., traveling down the world-famous Atlantic City Boardwalk with local and regional participants commemorating the special day. Participants include, but are not limited to: Navy Veterans, Miss New Jersey, Atlantic City Xclusive Drill Team, Miss Teen New Jersey, Pyramid Temple Foot Patrol Color Guard, Atlantic City Blackjacks Cheerleaders, Russell's All-Star Twirling Team, Miss Philadelphia, Miss Teen Philadelphia, and many more.


The entertainment continues in celebration of the anniversary weekend with a two-night performance by award-winning country superstar Tim McGraw in Hard Rock Live at Etess Arena at 8 p.m. on Friday, June 28 and Saturday, June 29, along with DJ sets in DAER Nightclub by Grammy Award-winning artists Cee Lo Green on Friday, June 28 and Zedd on Saturday, June 29.

Food & Beverage

On June 20, Hard Rock Atlantic City will unveil a new food and beverage concept called the “Balcony Bar” overlooking the Atlantic City Boardwalk, creating an upscale outdoor environment for guests with beautiful views of the ocean and beach.

Additionally, Fresh Harvest Buffet will offer a $10 Brunch from 9 a.m. to 2 p.m. on June 28. The restaurant is known as the place to embark on a culinary tour where every meal is a show-stopping chef's performance.


Hard Rock Hotel & Casino Atlantic City

Set on 17 acres, with the legendary Atlantic City Boardwalk as its backdrop, Hard Rock Hotel & Casino Atlantic City has become Atlantic City’s go-to entertainment destination, boasting 2,200 slots, 120 table games, more than 20 first-class restaurants and lounges, and world-class entertainment, including Hard Rock Live at Etess Arena, the beachside Sound Waves and Howie Mandel’s Comedy Club. The hotel and casino also features the iconic Hard Rock Cafe, overlooking the Atlantic City Boardwalk, showcasing a brand-new elevated menu and state-of-the-art stage, allowing for an amplified level of service and entertainment. Along with an endless array of upscale amenities, including world-class shopping and the brand’s signature full-service Rock Spa and Salon®, featuring 31 treatment rooms, the new, music-inspired property offers lavish guest rooms and suites, with stunning views of the city and Atlantic Ocean. From family vacations and business trips to weddings, Hard Rock Hotel & Casino Atlantic City offers an unparalleled experience. Each of the hotel’s guest rooms and suites radiates a contemporary style, including Hard Rock’s signature The Sound of Your Stay® music amenity program, which allows guests to set the mood with complimentary vinyl records or jam out on a Fender guitar in the privacy of their own room. Hotel guests can enjoy high speed, property-wide Wi-Fi, 24-Hour In-Room Dining, towel and chair service at Hard Rock Beach or at the indoor pool, and 24-Hour Access to Body Rock® Fitness Center. For more information and to book your stay, please visit hardrockhotelatlanticcity.com.


Hard Rock International

With venues in 73 countries including 184 cafes, 237 Rock Shops®, 28 hotels and 11 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s most valuable collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise available in Rock Shops and online at https://shop.hardrock.com. HRI owns the global trademark for all Hard Rock brands including Hard Rock Live® performance venues. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company’s two most successful Hotel and Casino properties in Tampa and Hollywood, FL., both owned and operated by HRI parent entity The Seminole Tribe of Florida. Other exciting Hotel & Casino locations include Atlantic City and Punta Cana. Hard Rock Hotels are located in vibrant city and resort destinations such as Bali, Cancun, Daytona Beach, Desaru Coast, Ibiza, London, Orlando and Shenzhen. Upcoming new Hard Rock Cafe locations include Piccadilly Circus in the United Kingdom, Kathmandu, Nepal, Kyoto, Japan, Asuncion, Paraguay and Chandigarh, India. New Hard Rock Hotel, Casino or Hotel & Casino projects include Amsterdam, Berlin, Budapest, Dublin, Los Cabos, Madrid, Maldives, New York City, Ottawa, Sacramento, Dalian and Haikou in China. In 2018, Hard Rock International was recognized as a Forbes Magazine Top Employer for Women and Land Operator of the Year at the Global Gaming Awards. In 2019, Hard Rock International was honored as one of Forbes Magazine’s America’s Best Large Employers. For more information on Hard Rock International visit www.hardrock.com.